Welcome to the automated Brand Tracker diaries.
La Roche-Posay and Noon partner to protect riders under the GCC summer sun
Source: https://campaignme.com/la-roche-posay-and-noon-partner-to-protect-riders-under-the-gcc-summer-sun/
Goal: To promote daily sun protection for riders working under the GCC sun
Claim: Skin health is a fundamental right, not a privilege
Media: digital, social and editorial platforms
Summary: La Roche-Posay has partnered with noon to launch a campaign aimed at protecting riders from the sun by providing them with sunscreens and educational sessions on sun safety. The campaign, titled 'The Ones Who Know the Sun', emphasizes the importance of daily UV protection and promotes healthier skin habits for those exposed to sunlight during their work.
Marie Keating Foundation Maps Highlights Skin Cancer Risk in New Campaign
Goal: Encourage protection against skin cancer at home.
Claim: The danger of the sun is on their own doorstep.
Media: Geotargeted advertising, digital audio advertising
Summary: The Marie Keating Foundation, in collaboration with Boys+Girls, launched a campaign called MoleMaps to raise awareness about skin cancer risks associated with sun exposure in Ireland. The initiative aims to remind the public to use sun protection at home, similar to precautions taken when abroad, particularly focusing on the high incidence of skin cancer in the country. The campaign utilizes bespoke maps and targeted digital advertising to communicate the message effectively.