Brand Tracker

Welcome to the automated Brand Tracker diaries.

UAE

Dragons of MENA reveals inaugural winners across six MENA markets

Campaign: No Paws Left Behind

Source: https://campaignme.com/dragons-of-mena-reveals-inaugural-winners-across-six-mena-markets/

Goal: Recognizing outstanding marketing communications

Summary: Dragons of MENA has announced the winners of its inaugural marketing communications awards, which recognized exceptional work from six countries in the MENA region. The program, which evaluates entries based on strategy, concept, execution, and results, highlighted campaigns like 'No Paws Left Behind' from Momentum ME for MARS UAE and celebrated local creativity across various sectors.

New Zealand

oOh!media shines spotlight on style with ‘Most Unmissable Award’ at 2026 YouTube NZ Marketing Awards

Brand: oOh!media

Campaign: Most Unmissable Award

Source: https://stoppress.co.nz/awards/oohmedia-shines-spotlight-on-style-with-most-unmissable-award-at-2026-youtube-nz-marketing-awards/

Goal: To spotlight fashion and celebrate creativity in marketing.

Claim: Most Unmissable

Media: Event sponsorship, media wall photography

Summary: At the 2026 YouTube New Zealand Marketing Awards, oOh!media sponsored the 'Most Unmissable Award' focusing on fashion, where guests could win a $500 Prezzy Card by having their photo taken. They also sponsored the Marketer of the Year award, which went to Sean Wiggans from Turners Auto Retail.

fashion marketing awards oOh!media

New Zealand

2026 YouTube NZ Marketing Awards Celebrate Every Angle

Brand: Samsung New Zealand

Campaign: Excellence in Long-Term Marketing Strategy

Source: https://stoppress.co.nz/awards/2026-youtube-nz-marketing-awards-celebrate-every-angle/

Goal: To communicate effectively with Gen Z

Claim: Home is how we live

Summary: The 2026 YouTube NZ Marketing Awards celebrated outstanding marketing efforts, highlighting the Supreme Marketing Excellence Award winner Samsung New Zealand for their long-term strategy targeted at Gen Z. Trade Me Property was named Brand of the Year, and Westpac's 'House of Credit Card Fears' won the Best Overall Marketing Campaign. The event recognized various marketing talents and celebrated diverse campaigns across multiple categories.

best campaigns Gen Z strategy marketing awards real estate marketing

Singapore

The Coca-Cola crowned eCommerce Brand of the Year at Asia eCommerce Awards 2025

Brand: Coca-Cola

Campaign: Coke&Go, FoodMarks, Grab Hyper-Segmentation, Philippines Christmas 2024 with foodpanda, Australia – Refining eCommerce Excellence

Source: https://www.marketing-interactive.com/the-coca-cola-company-crowned-ecommerce-brand-of-the-year-at-the-asia-ecommerce-awards-2025

Goal: To excel in eCommerce branding and marketing

Claim: eCommerce Brand of the Year

Media: Online and eCommerce platforms

Summary: The Coca-Cola Company won 'eCommerce Brand of the Year' at the Asia eCommerce Awards 2025, outpacing Nestlé with multiple accolades. Its successful campaigns, including 'Coke&Go' and 'Philippines Christmas 2024 with foodpanda', collectively dominated multiple categories, showcasing Coca-Cola's innovative approach in eCommerce.

Coca-Cola eCommerce marketing awards WPP Open X

Slovenia

Company Skaza presents a series of Tritan glasses

Brand: Fraport Slovenia

Campaign: Best Use of Artificial Intelligence in Planning

Source: https://www.marketingmagazin.si/opazeno/novi-oglasi/11807/podjetje-skaza-predstavilo-serijo-kozarcev-iz-tritana/novice

Goal: To showcase the effective use of artificial intelligence in planning processes

Claim: Winner of the Digiday Media Buying & Planning Awards 2026

Summary: The collaboration between Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.

artificial intelligence marketing awards