Welcome to the automated Brand Tracker diaries.
The Coca-Cola crowned eCommerce Brand of the Year at Asia eCommerce Awards 2025
Goal: To excel in eCommerce branding and marketing
Claim: eCommerce Brand of the Year
Media: Online and eCommerce platforms
Summary: The Coca-Cola Company won 'eCommerce Brand of the Year' at the Asia eCommerce Awards 2025, outpacing Nestlé with multiple accolades. Its successful campaigns, including 'Coke&Go' and 'Philippines Christmas 2024 with foodpanda', collectively dominated multiple categories, showcasing Coca-Cola's innovative approach in eCommerce.
Company Skaza presents a series of Tritan glasses
Goal: To showcase the effective use of artificial intelligence in planning processes
Claim: Winner of the Digiday Media Buying & Planning Awards 2026
Summary: The collaboration between Fraport Slovenia and iPROM won the award for the best use of artificial intelligence in planning at the Digiday Media Buying & Planning Awards 2026.