Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

The! Award 2026: 31 Projects Compete for Regional Communication Awards

Campaign: The Animal Uprising

Source: https://www.media-marketing.com/vijesti/the-award-2026-za-regionalne-komunikacijske-nagrade-konkurira-31-projekt/

Goal: Advocacy for a ban on consumer fireworks using artificial intelligence

Media: Digital communication, social media, artificial intelligence

Summary: The article discusses the finalists of the the! award 2026, which includes 31 projects competing in various categories related to public relations and communication in Southeast Europe. Among the finalists is a campaign titled 'The Animal Uprising' by Premium Pet and Represent Communications that advocates for a ban on consumer fireworks using artificial intelligence. The award aims to recognize quality projects and improve professional standards in the field.

United States

Ben Cohen Calls on the Marketing Community to Free Ben & Jerry’s

Brand: Ben & Jerry’s

Campaign: Free Ben & Jerry’s

Source: https://www.adweek.com/brand-marketing/ben-cohen-calls-on-the-marketing-community-to-free-ben-jerrys/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=3

Goal: Pressure Magnum to sell Ben & Jerry's

Claim: The fate of Ben & Jerry’s is in your hands

Media: Social media, live stunts

Summary: Ben Cohen, co-founder of Ben & Jerry's, is urging the marketing community to create a guerrilla marketing campaign aimed at freeing the ice cream brand from The Magnum Ice Cream Company. The initiative seeks to regain independence for the brand to uphold its social mission and rectify deteriorating relationships with its current ownership. Cohen outlines a brief for a campaign with a budget of up to $20,000, encouraging creative submissions that can exert pressure on Magnum, with the winner receiving free Ben & Jerry's for life if the brand regains its autonomy.

advocacy Ben & Jerry's guerrilla marketing social mission