LG – Show me the case

Campaign Diaries

Germany

Free up your mind: LG makes mental load the new campaign theme

Brand: LG

Campaign: Free up your mind

Source: https://www.horizont.at/marketing/news/free-up-your-mind-lg-macht-mental-load-zum-neuen-kampagnenthema-103198

Goal: Raise awareness about mental load

Summary: LG has launched a new campaign focusing on the concept of mental load, highlighting the challenges individuals face in managing mental stress and responsibilities. The aim is to create a conversation around mental well-being and alleviate such burdens.

Campaign Diaries

No Brand Diaries found.

Argentina

Premiere: Agens and LG Turn Building Ventilation Shafts into Advertising Spaces

Brand: LG

Campaign: Pulmones de edificios

Source: https://www.adlatina.com/publicidad/preestreno-agens-y-lg-convierten-los-pulmones-de-edificio-en-espacios-publicitarios

Goal: To showcase a new washing machine and address a common drying issue.

Claim: Solving a concrete everyday problem with innovative advertising.

Media: Indoor advertising spaces in building ventilation shafts

Summary: The campaign introduces a new washing machine from LG, addressing the common issue of drying clothes in apartments with limited sunlight during winter. Agens implemented the campaign by converting building ventilation shafts into unique advertising spaces, directly targeting those who face this problem. Each piece features the LG washing machine and invites viewers to scan a QR code for an exclusive purchase benefit. LG's marketing representative noted the importance of connecting the product with a real-life need, while Agens emphasized the creativity of using an unconventional urban space for advertisement.

Campaign Diaries

No Brand Diaries found.

advertising creative campaign washing machine

Global

LG Launches ‘Life’s Good’ Campaign to Free the Mind from Everyday Mental Load

Brand: LG

Campaign: Life’s Good 2026

Source: https://www.imagensdemarca.pt/artigo/lg-lanca-campanha-lifes-good-para-libertar-a-mente-da-carga-mental-do-dia-a-dia/

Goal: To address mental overload and show how technology can alleviate everyday burdens.

Claim: Free up your mind

Media: Film, interactive experience

Summary: LG Electronics launched the global campaign 'Life’s Good 2026' with the theme 'Free up your mind', focusing on the mental overload caused by daily demands and how artificial intelligence can help reduce the burden of routine tasks. A study revealed that people spend approximately 87 days a year feeling mentally overloaded. The campaign includes a main film featuring a family embracing spontaneity without daily pressures and highlights how LG's products can assist with routine tasks.

Campaign Diaries

No Brand Diaries found.

artificial intelligence mental health technology