Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Premiere: Agens and LG Turn Building Ventilation Shafts into Advertising Spaces

Brand: LG

Campaign: Pulmones de edificios

Source: https://www.adlatina.com/publicidad/preestreno-agens-y-lg-convierten-los-pulmones-de-edificio-en-espacios-publicitarios

Goal: To showcase a new washing machine and address a common drying issue.

Claim: Solving a concrete everyday problem with innovative advertising.

Media: Indoor advertising spaces in building ventilation shafts

Summary: The campaign introduces a new washing machine from LG, addressing the common issue of drying clothes in apartments with limited sunlight during winter. Agens implemented the campaign by converting building ventilation shafts into unique advertising spaces, directly targeting those who face this problem. Each piece features the LG washing machine and invites viewers to scan a QR code for an exclusive purchase benefit. LG's marketing representative noted the importance of connecting the product with a real-life need, while Agens emphasized the creativity of using an unconventional urban space for advertisement.