Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

One man’s legendary salmiak company executed a celebratory campaign with artificial intelligence

Brand: Haganol

Campaign: Still Salmiakki

Source: https://www.markkinointiuutiset.fi/artikkelit/yhden-miehen-legendaarinen-salmiakkifirma-toteutti-juhlakampanjan-tekoalylla

Goal: Celebrate the 75th anniversary of Haganol

Claim: Still Salmiakki

Media: Video advertisement

Summary: Haganol, a well-known Finnish brand celebrating its 75th anniversary, is launching a campaign developed entirely with artificial intelligence. The campaign features a series of videos following a character named Jalmari, who travels through time and uses the magical power of salmiakki to overcome challenges. The creative process allowed for a level of quality and cinematic storytelling that was previously impossible within the brand's budget.

Belgium

Dentsu Benelux launches Search First Video: video as the basis for search queries

Brand: Dentsu Benelux

Campaign: Search First Video

Source: https://www.adformatie.nl/media/media/dentsu-benelux-begint-search-first-video

Goal: To focus on video as the basis for search queries

Media: Video

Summary: Dentsu Benelux has launched the 'Search First Video' campaign, which emphasizes using video content as a foundational element for understanding search queries. This initiative aims to improve the alignment between video content and search behavior.

search strategy video marketing