Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

News24 launches wine club with Laithwaites

Brand: News24

Campaign: News24 Wine Club

Source: https://mumbrella.com.au/news24-launches-wine-club-with-laithwaites-941360

Goal: Promote Australian wines through membership options.

Claim: Explore the best wines Australia has to offer.

Media: Newsletter, Website

Summary: News24 has launched the News24 Wine Club in collaboration with Laithwaites Wine, aiming to promote Australian wines through various membership options that feature selections from major wine regions in Australia. The club will offer insights, recommendations, and stories behind the wines, highlighting the quality of homegrown products. An introductory offer includes a premium wine pack for members.

Portugal

Light of Tapada: Galp and ISA make wine with grapes grown under solar panels

Brand: Galp

Campaign: Luz da Tapada

Source: https://www.imagensdemarca.pt/artigo/luz-da-tapada-galp-e-isa-fazem-vinho-feito-com-uvas-cultivadas-sob-paineis-solares/

Goal: To combine agricultural production with renewable energy

Claim: First Portuguese wine produced from grapes grown under agrovoltaic panels

Summary: The 'Luz da Tapada' is a wine resulting from a pilot project in Lisbon that combines agricultural production with renewable energy. Developed by Galp and the Instituto Superior de Agronomia (ISA), it is identified as the first Portuguese wine produced from grapes cultivated under an agrovoltaic installation. The project aims to utilize the same land for food production and solar energy generation, assessing the benefits of this method in grape cultivation.

agriculture renewable energy wine

Portugal

Rooted in Sustainability

Brand: Esporão

Campaign: Innovation Outside the Box

Source: https://www.imagensdemarca.pt/artigo/enraizada-na-sustentabilidade/

Goal: Promote sustainability and innovation in winemaking

Claim: Esporão is synonymous with quality, innovation, and sustainability

Summary: Esporão is a well-established brand in Portugal's Alentejo region, focusing on quality wine production while emphasizing social, environmental sustainability, and innovative packaging solutions. The article highlights their efforts in employing local workers and implementing eco-friendly agricultural practices.

innovation sustainability wine

Netherlands

Royal Swinkels (Bavaria) enters wine market with alcohol-free brand Barloca

Brand: Royal Swinkels (Bavaria)

Campaign: Barloca Launch

Source: https://www.adformatie.nl/marketing/merkstrategie/swinkels-betreedt-wijnmarkt-met-alcoholvrij-merk-barloca

Goal: Enter the alcohol-free wine market

Claim: Introducing alcohol-free wine alternative

Summary: Royal Swinkels, known for its beer brand Bavaria, is expanding into the wine market with the launch of its alcohol-free wine brand called Barloca. This move represents a new venture into a category that aligns with growing consumer interest in alcohol-free options.

alcohol-free Barloca wine

Uruguay

Page that traverses history and wine (Iber celebrates 30 years)

Brand: Iber

Campaign: 30th Anniversary Celebration

Source: https://infonegocios.biz/infopublicidad/pagina-que-recorren-historia-y-vino-iber-celebra-30-anos

Goal: Celebrate the company's 30th anniversary and share its history

Media: Magazine publication

Summary: Iber commemorates its 30th anniversary with a 100-page magazine that explores the company's history from its founding in 1996 to its establishment as a leading wine specialty store in Uruguay. The magazine features interviews with industry figures, stories from wineries and producers worldwide, and is available for free in stores and distribution points.

anniversary Uruguay wine

Portugal

Adega Mayor Launches Official Wine of the Festas do Povo de Campo Maior

Brand: Adega Mayor

Campaign: Official Wine of the Festas do Povo de Campo Maior

Source: https://www.imagensdemarca.pt/artigo/adega-mayor-lanca-vinho-oficial-das-festas-do-povo-de-campo-maior/

Goal: Celebrate cultural heritage and contribute to the preservation of local traditions

Claim: A tribute to collective strength and the land where we were born

Media: Events and guided tours

Summary: Adega Mayor celebrates the return of the Festas do Povo in Campo Maior by launching a limited edition wine that honors the cultural heritage of the region. A portion of the proceeds will support the Festas do Povo Association. The campaign includes wine tastings, decorations, and guided tours during the festivities.

community engagement cultural heritage wine