Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

News24 launches wine club with Laithwaites

Brand: News24

Campaign: News24 Wine Club

Source: https://mumbrella.com.au/news24-launches-wine-club-with-laithwaites-941360

Goal: Promote Australian wines through membership options.

Claim: Explore the best wines Australia has to offer.

Media: Newsletter, Website

Summary: News24 has launched the News24 Wine Club in collaboration with Laithwaites Wine, aiming to promote Australian wines through various membership options that feature selections from major wine regions in Australia. The club will offer insights, recommendations, and stories behind the wines, highlighting the quality of homegrown products. An introductory offer includes a premium wine pack for members.

Uruguay

What are you waiting for? You can now join Comunidad InfoNegocios with Itaú miles or a 25% discount

Brand: Itaú

Campaign: Comunidad InfoNegocios Membership Benefits

Source: https://infonegocios.biz/plus/que-estas-esperando-ya-podes-sumarte-a-comunidad-infonegocios-con-millas-itau-o-un-25-de-descuento

Goal: To provide exclusive membership benefits to Itaú clients and create networking opportunities.

Claim: Join Comunidad InfoNegocios with Itaú miles or a 25% discount.

Media: Website, Monthly networking meetings

Summary: Comunidad InfoNegocios has launched new exclusive benefits for Itaú clients, allowing them to redeem 6,000 miles for one month of membership or obtain a 25% discount on a six-month membership with certain Itaú cards. The community offers networking opportunities and valuable business information to its members, with monthly meetings and resources for professional development.

business connections Itaú membership networking

Sweden

Unionen Criticized for AI-Generated Images in Campaign

Brand: Unionen

Campaign: AI-Generated Faces Campaign

Source: https://www.resume.se/marknadsforing/reklam/hard-kritik-mot-unionens-ai-reklam-skamligt-av-ett-fackforbund/

Goal: To attract potential members

Claim: 700,000 people have joined Sweden's largest union

Media: Instagram

Summary: Unionen faces criticism for using AI-generated faces in a new Instagram campaign aimed at attracting potential members, where smiling faces are used instead of real people. Critics argue that the union should protect workers.

advertising AI membership union