Campaign Diaries
Porsche Luxembourg promotes the electrifying Taycan throughout 2023 with Noosphere
Source: https://www.adada.lu/2023/09/porsche-promeut-ancre-son-taycan/
Goal: Promote the electric Taycan throughout 2023
Summary: Porsche Luxembourg is promoting the electric Taycan throughout 2023 in collaboration with the agency Noosphere.
Campaign Diaries
No Brand Diaries found.
FRZ Zurich Airport Region: The New Language of Strong Brands – Media Partner
Source: https://www.persoenlich.com/mediapartner/die-neue-sprache-starker-marken
Goal: To communicate the brand's purpose and connect local and global messaging
Claim: Porsche. There is no substitute
Summary: The article discusses current trends in branding, emphasizing that brands are now focusing more on their understanding of the world and customer experience rather than only their product offerings. It highlights how claims are being integrated into overall corporate strategy and purpose-driven messaging, including examples from various brands like Porsche, which utilizes a global purpose claim adapted to local contexts.
Campaign Diaries
No Brand Diaries found.