Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

New: Africa Creative Takes the Mitsubishi Triton Pickup to the Real Challenges of the Trans-Amazonian Road

Campaign: Live is a Different Story

Source: https://www.adlatina.com/publicidad/nuevo-africa-creative-lleva-a-la-camioneta-mitsubishi-triton-a-los-desafos-reales-de-la-carretera-transamaznica

Goal: Invite consumers to test drive the new Mitsubishi Triton

Claim: Live is a Different Story

Media: Broadcast television, cable television, digital platforms

Summary: Mitsubishi Motors has launched a new campaign for the Triton pickup truck, titled 'Live is a Different Story,' developed by Africa Creative. The campaign invites consumers to experience the vehicle's quality firsthand at dealerships across Brazil, featuring influencer Thiago Correia, who uses the Triton for real-life rescues on the Trans-Amazonian Highway. The campaign aims to demonstrate the Triton's capabilities through immersive storytelling and real user experiences.

Portugal

Volvo takes the new EX60 on a tour around Portugal with 22 stops at dealerships

Brand: Volvo

Campaign: Circuito Volvo EX60

Source: https://www.imagensdemarca.pt/artigo/volvo-leva-o-novo-ex60-numa-volta-por-portugal-com-22-paragens-em-concessionarios/

Goal: To provide the public with an opportunity to experience the new Volvo EX60 through test drives.

Media: Event sessions, test drives

Summary: The Volvo EX60 is touring Portugal from September 11 to October 1, visiting 22 dealerships. Dubbed the Circuito Volvo EX60, this initiative allows the public to get acquainted with the new electric SUV and participate in free test drives. Each stop will include sessions on electric mobility covering autonomy, charging, and daily driving experiences, led by Ricardo Oliveira. The EX60 is designed for families, offering three versions with varying ranges, featuring advanced technology updates.

electric vehicle Portugal roadshow test drive Volvo EX60