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Focus Junior arrives on Substack with ‘Parents on Board’
Goal: To provide insights and practical tools for parents.
Media: Substack
Summary: Focus Junior launches on Substack with 'Genitori a bordo', a weekly newsletter designed to offer parents insights and practical tools for their relationship with their children. The project, led by Sarah Pozzoli, aims to address parenting topics through a scientific yet accessible approach, involving experts and the readership community. The newsletter features an interactive component including Q&A sections, surveys, reading recommendations, and downloadable educational materials. This initiative is part of Mondadori Media's strategy to develop digital channels and create new engagement opportunities with audiences. 'Genitori a bordo' will also include dedicated initiatives for subscribers, such as webinars, live sessions, and events.