Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

JustAd raises $5m to take ‘Advertise Now, Pay Later’ into new markets

Brand: JustAd

Campaign: Advertise Now, Pay Later

Source: https://campaignme.com/justad-raises-5m-to-take-advertise-now-pay-later-into-new-markets/

Goal: Expand into new markets and provide a financing model for advertisers.

Claim: Advertise Now, Pay Later is a new idea that changes how businesses fund their growth.

Media: Meta, TikTok, Snapchat, Google Ads

Summary: JustAd, an AI-powered marketing operating system, has secured a $5 million investment to expand its services into new markets. The company aims to assist advertisers with its 'Advertise Now, Pay Later' model, which allows businesses to finance their advertising campaigns in installments, helping them address cash-flow challenges. JustAd integrates marketing tools for comprehensive campaign management across major platforms.

Czech Republic

Who knows first, decides better. Fidoo built a campaign on information advantage

Brand: Fidoo

Campaign: Insider knowledge

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/kdo-vi-driv-rozhoduje-lepe-fidoo-postavilo-kampan-na-informacnim-naskoku/

Goal: To improve decision-making in corporate finance.

Claim: Who sees first, decides better.

Media: Digital, print, outdoor

Summary: Fidoo, a fintech company, launched a campaign called 'Insider knowledge' that highlights the importance of making timely decisions in corporate finance, especially in an era of information overload. The campaign began on June 16 in digital formats, expanded to print in July, and included outdoor advertising in August. It aims to help companies navigate fragmented financial data more effectively, utilizing real-time multibanking features and financial analytics to shift focus from retrospective data to proactive decision-making.

Corporate finance Decision making digital marketing fintech

Finland

Fintech Company’s First Campaign in Finland Seeks Jobs for Hockey Legend Petri Kontiola

Brand: Wamo

Campaign: Hire Petri

Source: https://www.markkinointiuutiset.fi/artikkelit/fintech-yhtion-ensimmaisessa-suomen-kampanjassa-etsitaan-toita-jaakiekkolegenda-petri-kontiolalle

Goal: To promote Wamo's digital banking platform and connect with small businesses.

Claim: Hire Petri for a day!

Media: Digital out-of-home advertising, social media

Summary: Fintech company Wamo is launching its first marketing campaign in Finland featuring hockey legend Petri Kontiola, who is looking for a one-day job opportunity while promoting Wamo's services to small businesses. The humorous campaign showcases Kontiola in various jobs, emphasizing flexibility in professional roles, and coincides with the start of the ice hockey league season. Advertising will appear across multiple digital platforms in Finland.

Digital Advertising fintech Hockey Legend Job Seeking Marketing Campaign

Sweden

Klarna loses CMO David Sandström after nine years – Resumé

Brand: Klarna

Campaign: smooth

Source: https://www.resume.se/arbetsliv/folk-pa-vag/david-sandstrom-lamnar-klarna/

Goal: To build Klarna's brand as a global financial leader.

Claim: We try to be a counterweight with simpler solutions, engaging marketing, and unexpected communication.

Media: Social media, celebrity endorsements

Summary: David Sandström, after nine years as Klarna's CMO, helped transform the brand into a global name with a playful branding approach and notable marketing campaigns featuring celebrities like Snoop Dogg and Lady Gaga. His departure marks a significant transition for Klarna as it prepares for its next phase of development following its introduction on the New York Stock Exchange.

branding celebrity marketing fintech

Uruguay

The ‘Bank’ of PedidosYa has lent USD 6.4 million to Uruguayan SMEs

Brand: PedidosYa

Campaign: PedidosYa Créditos

Source: https://infonegocios.biz/nota-principal/el-banco-de-pedidosya-ya-presto-us-6-4-millones-a-pymes-uruguayas

Goal: Transform the way SMEs access credit with digital solutions.

Claim: More accessible and flexible financing alternatives.

Summary: PedidosYa Créditos has provided over USD 6.4 million in loans to Uruguayan SMEs since its launch in mid-2025. The regional fintech platform has offered over USD 200 million in credits across 10 Latin American countries. The service allows businesses to request loans digitally, which are repaid automatically from sales generated through the app. The initiative aims to provide quick and flexible credit options to support retail expansion.

digital loans fintech SME financing