Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

The Czech Campaign ‘Hey, Motorcycle!’ Won the Crystal Award at the Festival in South Korea

Campaign: Hey, Motorcycle!

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/ceska-kampan-hele-motorka-ziskala-crystal-award-na-festivalu-v-jizni-koreji/

Goal: Increase driver awareness of motorcycles on the road

Claim: Hey, Motorcycle!

Media: Television, radio, outdoor, online, PR

Summary: The Czech campaign 'Hey, Motorcycle!' succeeded at the MAD STARS 2026 advertising festival in Busan, South Korea, winning the Crystal Award in the Strategy Stars category. The project, aimed at raising driver awareness about motorcycles, was initiated by the Ministry of Transport, BESIP, and the Czech Insurance Association. The campaign encouraged drivers to pay attention to motorcycles through the slogan 'Hey, Motorcycle!' and included various media channels and a guerrilla installation in Prague. The campaign's strategic approach significantly reduced motorcycle fatalities and promoted a new safety habit among drivers.

Peru

Circus Grey, OMD and BCP Won the ANDA Grand Prize 2026

Brand: BCP

Campaign: SOS POS – Emergency Block

Source: https://www.adlatina.com/marketing/circus-grey-omd-y-bcp-obtuvieron-el-gran-premio-anda-2026

Goal: To promote emergency payment solutions

Summary: The National Association of Advertisers awarded the ANDA Grand Prize 2026 to Circus Grey, OMD, and BCP for their campaign 'SOS POS – Emergency Block.' The ceremony recognized the best advertising campaigns that effectively built brands over the past year in Peru, and saw a record number of submissions. Andrés Flores Escudero from BCP also received the Marketer of the Year award, while OMD was named the best media agency.

advertising award campaign recognition Peru

Japan

Dialog with the Next Generation Starting from ‘What is a Card?’ Insights and Thoughts from JCB at the Advertising Award

Brand: JCB

Campaign: Catchphrase that makes you want to say ‘shopping with JCB’

Source: https://www.advertimes.com/20260730/article550698/

Goal: Engage with the younger generation and gather insights

Claim: Shopping is an emotional value

Media: Television commercials, online communication

Summary: JCB, Japan's only international credit card brand, aims to connect with younger generations through their sponsorship of the Advertising Award's high school category. The initiative seeks to create contact with teens and gain insights on their perceptions of credit cards and the JCB brand. By engaging young participants in the contest, JCB aims to understand and redefine their brand value while fostering a collaborative dialogue.

advertising award branding youth engagement

Japan

The September Issue Includes a Double-Sided Poster of ‘Chō Tokimeki♡Sendenbu’! Behind the Scenes of the 64th ‘Senden Kaigi Award’ Visual Production

Brand: Chō Tokimeki♡Sendenbu

Campaign: 64th Senden Kaigi Award

Source: https://www.advertimes.com/20260727/article551814/

Goal: Celebrate creativity and encourage participation in advertising.

Claim: Challenge yourself to be excited.

Media: Monthly magazine, posters, special site.

Summary: The September issue of 'Senden Kaigi' features the latest visual for the 64th Senden Kaigi Award, showcasing the idol group Chō Tokimeki♡Sendenbu as the image characters. The main visual was directed by art director Mao Sato, while copywriting was done by previous award winners. The campaign aims to inspire creativity among participants and includes a poster giveaway running until August 17.

advertising award creative campaign idol promotion