Brand Tracker

Welcome to the automated Brand Tracker diaries.

Peru

Premiere: Potro and Sip aim for Peru to transition from knowing the wallet to using it

Brand: Sip

Campaign: Carreteras Sipeadas

Source: https://www.adlatina.com/publicidad/preestreno-potro-y-sip-buscan-que-en-el-per-pasen-de-conocer-la-billetera-a-usarla

Goal: To encourage daily usage of the digital wallet among Peruvians

Claim: Pay the way you want, where you want, and get money back for each purchase

Media: Music, humor in creative storytelling

Summary: The new campaign 'Carreteras Sipeadas' transforms the famous song 'Carreteras mojadas' to promote the daily use of the digital wallet 'Sip' in Peru. Following its initial awareness phase, Sip aims to incorporate its wallet into everyday payments and lifestyles, showcasing relatable scenarios through a two-part story involving various everyday locations. The creative agency Potro takes on the challenge of continuing the campaign's momentum without the celebrity figure Christian Meier, using humor and music to connect the brand with the action of paying or transferring money.

Peru

Circus Grey, OMD and BCP Won the ANDA Grand Prize 2026

Brand: BCP

Campaign: SOS POS – Emergency Block

Source: https://www.adlatina.com/marketing/circus-grey-omd-y-bcp-obtuvieron-el-gran-premio-anda-2026

Goal: To promote emergency payment solutions

Summary: The National Association of Advertisers awarded the ANDA Grand Prize 2026 to Circus Grey, OMD, and BCP for their campaign 'SOS POS – Emergency Block.' The ceremony recognized the best advertising campaigns that effectively built brands over the past year in Peru, and saw a record number of submissions. Andrés Flores Escudero from BCP also received the Marketer of the Year award, while OMD was named the best media agency.

advertising award campaign recognition Peru

Peru

We knew that at some point the effort would reflect regionally

Brand: Claro

Campaign: La Liga 1 vuelve con Advíncula

Source: https://www.adlatina.com/publicidad/valor-sabamos-que-que-en-el-algn-momento-el-esfuerzo-se-reflejara-a-nivel-regional

Goal: Promote local football broadcasts

Claim: Claro brings local football back

Media: Television, digital media

Summary: Eduardo Poppe, Juan Pablo Peschiera, and Rodrigo Revoredo from Valor agency discussed their achievements after topping the Effie Index for independent agencies in the region. They highlighted several successful campaigns, including 'La Liga 1 vuelve con Advíncula' for Claro, which gained significant media attention and subscriptions. Other notable campaigns included 'Apuesta Total' and 'A mi manera', which successfully engaged their respective audiences and achieved recognition in the market.

advertising Effie Index marketing Peru