Brand Tracker

Welcome to the automated Brand Tracker diaries.

Peru

Premiere: Potro and Sip aim for Peru to transition from knowing the wallet to using it

Brand: Sip

Campaign: Carreteras Sipeadas

Source: https://www.adlatina.com/publicidad/preestreno-potro-y-sip-buscan-que-en-el-per-pasen-de-conocer-la-billetera-a-usarla

Goal: To encourage daily usage of the digital wallet among Peruvians

Claim: Pay the way you want, where you want, and get money back for each purchase

Media: Music, humor in creative storytelling

Summary: The new campaign 'Carreteras Sipeadas' transforms the famous song 'Carreteras mojadas' to promote the daily use of the digital wallet 'Sip' in Peru. Following its initial awareness phase, Sip aims to incorporate its wallet into everyday payments and lifestyles, showcasing relatable scenarios through a two-part story involving various everyday locations. The creative agency Potro takes on the challenge of continuing the campaign's momentum without the celebrity figure Christian Meier, using humor and music to connect the brand with the action of paying or transferring money.