Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

Collective Arts offers two tickets to paradise via artist postcards

Brand: Collective Arts

Campaign: Postcards from Paradise

Source: https://strategyonline.ca/2026/06/26/collective-postcards-from-paradise/

Goal: To turn summer into a creative escape and engage consumers through a postcard contest

Claim: Creativity begets creativity

Media: Retail posters, shelf wobblers, shelf flyers, case inserts, digital touchpoints

Summary: Collective Arts is launching the 'Postcards from Paradise' campaign, which includes a contest for a trip to Costa Rica and features vibrant tropical artwork on its beverage packaging. The campaign encourages consumer engagement through a microsite and includes additional prizing activities, aiming to create a summer of creativity. The company's unique approach involves continuously showcasing local artistic talent on its products.

UAE

Six Emirati women take centre stage at Home Centre for Emirati Women’s Day

Brand: Home Centre

Campaign: Made By Her

Source: https://campaignme.com/emirati-women-take-centre-stage-at-home-centre-for-emirati-womens-day/

Goal: Celebrate and showcase Emirati women's creativity

Claim: Love Where You Live

Media: In-store displays, customer interactions

Summary: Home Centre has launched the 'Made By Her' campaign for Emirati Women's Day, showcasing the work of six Emirati women artists in its stores across Abu Dhabi and Dubai. The initiative aims to celebrate local talent and connect the brand with the UAE's creative community, allowing customers to experience and interact with the artists' creations. The campaign highlights various art forms, including mosaic, ceramics, and handmade skincare.

Art Showcase Emirati Women's Day Local Talent