Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

Collective Arts offers two tickets to paradise via artist postcards

Brand: Collective Arts

Campaign: Postcards from Paradise

Source: https://strategyonline.ca/2026/06/26/collective-postcards-from-paradise/

Goal: To turn summer into a creative escape and engage consumers through a postcard contest

Claim: Creativity begets creativity

Media: Retail posters, shelf wobblers, shelf flyers, case inserts, digital touchpoints

Summary: Collective Arts is launching the 'Postcards from Paradise' campaign, which includes a contest for a trip to Costa Rica and features vibrant tropical artwork on its beverage packaging. The campaign encourages consumer engagement through a microsite and includes additional prizing activities, aiming to create a summer of creativity. The company's unique approach involves continuously showcasing local artistic talent on its products.

New Zealand

Weave evolves Panhead’s brand identity

Brand: Panhead

Campaign: Brand Refresh and New Packaging System

Source: https://stoppress.co.nz/news/weave-evolves-panheads-brand-identity/

Goal: To reinvigorate Panhead's brand strategy and improve packaging design.

Claim: Beer, engineered

Media: Packaging, communications, retail experiences

Summary: Panhead has undergone a brand refresh and new packaging system in partnership with Weave, focusing on a strategic positioning of 'Beer, engineered', which emphasizes precision and quality while enhancing brand recognition and consistency across all touchpoints. The redesign retains core brand elements while modernizing the visual identity to strengthen market presence.

brand identity craft beer packaging design