Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

Pentawards 2026: Six Awards for Regional Design

Brand: Piquentum, BRANDO, Croatian Mint

Campaign: Label Created by the Wine Itself, BRANDO writing instruments, Croatian Rulers

Source: https://www.media-marketing.com/vijesti/pentawards-2026-sest-priznanja-za-regionalni-dizajn/

Goal: To showcase innovative packaging design and celebrate regional talents

Summary: At the 20th Pentawards ceremony held in London, six awards were presented to regional designs, showcasing projects ranging from high-end international brands to local producers. Among the winners, Studio Sonda received the Diamond Award for its wine label, while Dig Studio secured two silver awards for writing instruments and a collector's series on Croatian rulers. The designs emphasized sustainability and creativity by incorporating natural materials and functionality.

Sweden

Carlshamn launches new packaging design with Pippi Longstocking

Brand: Carlshamn

Campaign: New packaging design featuring Pippi Longstocking

Source: https://www.resume.se/marknadsforing/design/varldens-starkaste-ska-salja-smor/

Goal: To increase brand visibility and align the brand values with Pippi Longstocking.

Media: Outdoor advertising, Connected TV, radio, social media, digital channels

Summary: Carlshamn is launching a new packaging design featuring the character Pippi Longstocking to enhance brand visibility and connect with its values. The design, created by Drama Queen Communications, incorporates illustrations from Ingrid Vang Nyman and will be seen across various media platforms, emphasizing inclusivity and joy at children's gatherings.

Brand Collaboration packaging design Pippi Longstocking

New Zealand

Weave evolves Panhead’s brand identity

Brand: Panhead

Campaign: Brand Refresh and New Packaging System

Source: https://stoppress.co.nz/news/weave-evolves-panheads-brand-identity/

Goal: To reinvigorate Panhead's brand strategy and improve packaging design.

Claim: Beer, engineered

Media: Packaging, communications, retail experiences

Summary: Panhead has undergone a brand refresh and new packaging system in partnership with Weave, focusing on a strategic positioning of 'Beer, engineered', which emphasizes precision and quality while enhancing brand recognition and consistency across all touchpoints. The redesign retains core brand elements while modernizing the visual identity to strengthen market presence.

brand identity craft beer packaging design