Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

Parkin Recognizes Emirati Women’s Contributions and Gives Back in Latest Campaign

Brand: Parkin

Campaign: On Her Path

Source: https://campaignme.com/parkin-recognises-emirati-womens-contributions-and-gives-back-in-latest-campaign/

Goal: Celebrate and recognize Emirati women's contributions

Claim: Emirati women are a force to be reckoned with

Media: Social media channels

Summary: Parkin has launched a campaign for Emirati Women’s Day, gifting monetary credits to over 3,000 Emirati female customers while also showcasing the contributions of Emirati women within the company through a video series. The initiative aims to strengthen customer loyalty and highlight the roles of women in the workplace, continuing the brand's commitment to celebrating Emirati women.

United Arab Emirates

Emirati Women’s Day: Al-Futtaim Lexus Celebrates Detours Along Path to Progress

Brand: Al-Futtaim Lexus

Campaign: Detours Along Path to Progress

Source: https://campaignme.com/emirati-womens-day-al-futtaim-lexus-celebrates-decisions-detours-along-the-path-to-progress/

Goal: To celebrate Emirati women's journeys and resilience in pursuing their opportunities.

Claim: Create your own path. Your nation supports every step.

Media: TikTok, Meta, YouTube, LinkedIn

Summary: For Emirati Women's Day, Al-Futtaim Lexus launched a campaign that highlights the journeys and experiences of Emirati women, recognizing their resilience and choices rather than just their achievements. The campaign features Mariya Bin Karam's story, showcasing the importance of creating opportunities and aligns with Lexus' brand values of evolution and meaningful journeys. The social-first rollout spans several platforms, weaving her experiences into a multi-part narrative throughout the campaign.

career journey Emirati Women's Day resilience Social Media Campaign

United Arab Emirates

Emirati Women’s Day 2026: The next chapter is ours to shape

Brand: Alchimie

Campaign: The next chapter is ours to shape

Source: https://campaignme.com/emirati-womens-day-2026-the-next-chapter-is-ours-to-shape/

Goal: To celebrate Emirati women's progress and encourage their entrepreneurial spirit.

Summary: The article discusses Emirati Women's Day and highlights the advancements of Emirati women in leadership and entrepreneurship. It emphasizes the importance of local identity in business, the role of creativity in branding, and the shift towards authentic and meaningful ventures by the next generation of female entrepreneurs in the UAE.

creativity Emirati Women's Day entrepreneurship local identity

UAE

Six Emirati women take centre stage at Home Centre for Emirati Women’s Day

Brand: Home Centre

Campaign: Made By Her

Source: https://campaignme.com/emirati-women-take-centre-stage-at-home-centre-for-emirati-womens-day/

Goal: Celebrate and showcase Emirati women's creativity

Claim: Love Where You Live

Media: In-store displays, customer interactions

Summary: Home Centre has launched the 'Made By Her' campaign for Emirati Women's Day, showcasing the work of six Emirati women artists in its stores across Abu Dhabi and Dubai. The initiative aims to celebrate local talent and connect the brand with the UAE's creative community, allowing customers to experience and interact with the artists' creations. The campaign highlights various art forms, including mosaic, ceramics, and handmade skincare.

Art Showcase Emirati Women's Day Local Talent