Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Mercado do Bolhão celebrates four years of new life with a campaign dedicated to the ‘people’ who build it

Campaign: Celebrating Four Years Since Reopening

Source: https://www.imagensdemarca.pt/artigo/mercado-do-bolhao-celebra-quatro-anos-de-nova-vida-com-campanha-dedicada-as-gentes-que-o-constroem-diariamente/

Goal: To honor the people who are part of its history

Claim: Bolhão. In the heart.

Media: social media, mupis, graphics, photography, video, text

Summary: The Mercado do Bolhão marks four years since its reopening with a campaign centered on the people who bring life to the market. Acknowledged by Paulo Felipe Mangerotti from GO Porto, the initiative celebrates the market's identity and the teams that have contributed to its development across various media. The campaign emphasizes the connection to the city of Porto and honors those who have been part of its story since day one.

United Arab Emirates

Emirati Women’s Day 2026: The next chapter is ours to shape

Brand: Alchimie

Campaign: The next chapter is ours to shape

Source: https://campaignme.com/emirati-womens-day-2026-the-next-chapter-is-ours-to-shape/

Goal: To celebrate Emirati women's progress and encourage their entrepreneurial spirit.

Summary: The article discusses Emirati Women's Day and highlights the advancements of Emirati women in leadership and entrepreneurship. It emphasizes the importance of local identity in business, the role of creativity in branding, and the shift towards authentic and meaningful ventures by the next generation of female entrepreneurs in the UAE.

creativity Emirati Women's Day entrepreneurship local identity