Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovenia

From the Winning Idea: The Whole Country in One Spice

Brand: Maestro

Campaign: Creating a New Spice Mix for Slovenian Dishes

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-cijela-zemlja-u-jednom-zacinu/

Goal: To celebrate 70 years of Maestro by involving customers in product creation.

Summary: To commemorate Maestro's 70th anniversary, the 101 Agency initiated a project inviting people to share their family recipes which were processed with the help of AI and finalized by chef Bruno Šulman, resulting in Slovenia's first Spice Mix. The aim was to connect the community and create a product that reflects Slovenian culinary traditions.

United Kingdom

A kitchen piece in the stratosphere? This cocotte was transformed into a spaceship and sent to the limits…

Brand: Le Creuset

Campaign: Le Creuset x Star Trek

Source: https://www.imagensdemarca.pt/artigo/uma-peca-de-cozinha-na-estratosfera-esta-cocotte-foi-transformada-em-nave-espacial-e-enviada-aos-limites-do-espaco/

Goal: Promote the Le Creuset x Star Trek collection

Summary: Le Creuset marked the launch of its 'Le Creuset x Star Trek' collection by sending a cast iron cocotte to the stratosphere, transforming it into a spacecraft for the flight. The cocotte was carried by a sustainable hydrogen balloon to an altitude of 110,095 feet and returned safely to Earth via parachute after an impressive flight duration.

culinary innovation space

Mexico

Premiere: Popeyes and Gut Mexico City Revive Jazz from the Kitchen

Brand: Popeyes

Campaign: Tasty Sessions

Source: https://www.adlatina.com/publicidad/preestreno-popeyes-y-gut-mexico-city-reviven-el-jazz-desde-la-cocina

Goal: To revive jazz and pay homage to its New Orleans roots

Claim: We want to bring relevance and flavor back to jazz

Media: YouTube

Summary: Popeyes has launched 'Tasty Sessions', a musical platform aimed at reviving jazz, an iconic genre from New Orleans. In collaboration with Gut Mexico City, the campaign provides a space for emerging artists to reinterpret jazz in a small concert setting while preparing Popeyes' beloved fried chicken. The initiative celebrates the brand's roots in New Orleans, reminding audiences of the cultural significance of jazz. This first edition featured composer Karina Galicia with musicians from various Latin American countries. Content will be available on Popeyes Puerto Rico's official YouTube channel.

culinary Jazz music

Spain

Madrid Fusión Turns to Food Porn in Its Communication Campaign

Brand: Madrid Fusión

Campaign: Food Porn Campaign

Source: https://www.reasonwhy.es/actualidad/madrid-fusion-food-porn-campana-rosas

Goal: Promote culinary experiences

Summary: Madrid Fusión has launched a communication campaign that embraces the concept of 'food porn' to attract attention to culinary experiences. The campaign aims to enhance its visibility and engage food enthusiasts.

advertising culinary food

Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027

Brand: Continente

Campaign: Festival da Comida Continente

Source: https://www.imagensdemarca.pt/artigo/festival-da-comida-continente-bate-recorde-de-afluencia-e-confirma-regresso-em-2027/

Goal: Promote culinary experiences and increase brand visibility

Claim: The largest free gastronomic and entertainment festival in Portugal

Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.

brand engagement culinary entertainment festival gastronomy