Campaign Diaries
Premiere: Popeyes and Gut Mexico City Revive Jazz from the Kitchen
Goal: To revive jazz and pay homage to its New Orleans roots
Claim: We want to bring relevance and flavor back to jazz
Media: YouTube
Summary: Popeyes has launched 'Tasty Sessions', a musical platform aimed at reviving jazz, an iconic genre from New Orleans. In collaboration with Gut Mexico City, the campaign provides a space for emerging artists to reinterpret jazz in a small concert setting while preparing Popeyes' beloved fried chicken. The initiative celebrates the brand's roots in New Orleans, reminding audiences of the cultural significance of jazz. This first edition featured composer Karina Galicia with musicians from various Latin American countries. Content will be available on Popeyes Puerto Rico's official YouTube channel.
Campaign Diaries
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