Campaign Diaries
Displaying 3 Campaigns for this Brand.
Global
Campaign Trail: Cheez-It convenes Couch Committee for college football
Brand: Cheez-It
Campaign: Couch Committee
Goal: Deepen connection with college football fans
Media: TV, connected TV, online video, social channels
Summary: Cheez-It, in collaboration with BBDO New York, launched the Couch Committee campaign for college football season, featuring a group of diverse armchair analysts who debate various topics related to the sport. The campaign includes a series of humorous ads that aim to spark conversations among fans, utilizing a Cheez-It-shaped couch as a central creative element.
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Published: September 15, 2026
🔒 Analysis Members Only
United States
Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch
Brand: Cheez-It
Campaign: Cheez-It Couch Committee
Goal: To highlight the relationship between watching sports and snacking at home.
Media: National TV
Summary: Cheez-It is launching a new campaign that focuses on the at-home experience of watching sports, moving away from stadium-focused advertising. The campaign, created by BBDO New York, introduces the 'Cheez-It Couch Committee', who humorously discuss sports topics from a uniquely designed couch. The campaign debuts on national TV on September 6.
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Published: September 1, 2026
🔒 Analysis Members Only
Global
Cheez-It celebrates cheesy comedy at Edinburgh Fringe
Brand: Cheez-It
Campaign: Cheesy Comedy at Edinburgh Fringe
Source: https://www.campaignlive.co.uk/article/cheez-it-celebrates-cheesy-comedy-edinburgh-fringe/1966806
Goal: To promote Cheez-It at a comedy festival
Summary: Cheez-It engaged with audiences at the Edinburgh Fringe Festival through creative brand activations designed to highlight its cheesy snack offerings.
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