Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch

Campaign: Cheez-It Couch Committee

Source: https://www.adweek.com/creativity/cheez-it-brings-game-day-hot-takes-from-the-stands-to-the-couch/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=8

Goal: To highlight the relationship between watching sports and snacking at home.

Media: National TV

Summary: Cheez-It is launching a new campaign that focuses on the at-home experience of watching sports, moving away from stadium-focused advertising. The campaign, created by BBDO New York, introduces the 'Cheez-It Couch Committee', who humorously discuss sports topics from a uniquely designed couch. The campaign debuts on national TV on September 6.

Global

How Snacking Brands Turn Sports Into Spending

Brand: Mondelēz International

Campaign: SnackWorks Perks

Source: https://www.adweek.com/brand-marketing/how-snacking-brands-turn-sports-into-spending/

Goal: Drive frequency and loyalty over time.

Media: Sports Events, Promotions

Summary: Mondelēz International is leveraging live sports moments, particularly the World Cup, to enhance consumer engagement and promote their brands through initiatives like the SnackWorks Perks rewards program. This campaign focuses on building personalized relationships with consumers while navigating a landscape of conscious spending. By partnering with Ibotta, they aim to increase brand visibility and provide tailored offers to meet consumer needs.

consumer engagement rewards programs snacking sports marketing