Brand Tracker

Source: https://www.adweek.com/brand-marketing/how-snacking-brands-turn-sports-into-spending/

Goal: Drive frequency and loyalty over time.

Media: Sports Events, Promotions

Summary: Mondelēz International is leveraging live sports moments, particularly the World Cup, to enhance consumer engagement and promote their brands through initiatives like the SnackWorks Perks rewards program. This campaign focuses on building personalized relationships with consumers while navigating a landscape of conscious spending. By partnering with Ibotta, they aim to increase brand visibility and provide tailored offers to meet consumer needs.