Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Campaign Trail: Cheez-It convenes Couch Committee for college football

Campaign: Couch Committee

Source: https://www.marketingdive.com/news/campaign-trail-cheez-it-convenes-couch-committee-for-college-football/830011/

Goal: Deepen connection with college football fans

Media: TV, connected TV, online video, social channels

Summary: Cheez-It, in collaboration with BBDO New York, launched the Couch Committee campaign for college football season, featuring a group of diverse armchair analysts who debate various topics related to the sport. The campaign includes a series of humorous ads that aim to spark conversations among fans, utilizing a Cheez-It-shaped couch as a central creative element.

United States

Modelo hikes marketing spend on college football for new platform

Brand: Modelo

Campaign: It’s Not Just Game Day. It’s Tradition.

Source: https://www.marketingdive.com/news/modelo-hikes-marketing-spend-on-college-football-for-new-platform/829785/

Goal: Increase market presence in college football segment

Claim: It's Not Just Game Day. It's Tradition.

Media: Television, ESPN, Fox, Barstool Sports, in-store signage

Summary: Modelo has launched a new college football-centric brand platform titled 'It's Not Just Game Day. It's Tradition.' with an 18% increase in marketing spending. The campaign aims to strengthen the brand's position in the mainstream beer market through sports sponsorships and retail activations. Key elements include new advertisement spots emphasizing college football traditions and partnerships with major networks for visibility.

beer marketing brand awareness college football sports sponsorship

Global

Coke tackles college football season with creator content, fantasy sports

Brand: Coca-Cola

Campaign: Fan Work Is Thirsty Work

Source: https://www.marketingdive.com/news/coke-tackles-college-football-season-with-creator-content-fantasy-sports/828780/

Goal: To enhance brand presence while targeting college football audiences

Claim: Fan Work Is Thirsty Work

Media: TV, social, digital, experiential, retail, e-commerce, public relations

Summary: Coca-Cola is ramping up its sports marketing with an updated campaign titled 'Fan Work Is Thirsty Work' focusing on college football and fantasy sports. This campaign seeks to personalize experiences for fans while maintaining a strong social media presence, celebrating the excitement of college sports with new advertisements and sponsorships, including the Coca-Cola Bowl Season.

campaign college football personalization sports marketing

United States

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Brand: Dr Pepper

Campaign: Fansville

Source: https://www.marketingdive.com/news/how-dr-peppers-fansville-campaign-stays-relevant-and-drives-outcomes/828824/

Goal: Drive sales through personalization

Media: ESPN, CBS, Fox, digital, radio, out-of-home, social media

Summary: Dr Pepper has launched the ninth season of its college football-themed 'Fansville' campaign, focusing on personalization and using advanced data techniques. The campaign features humorous advertisements with current cultural references and events in college football, aiming to stay relevant and drive sales.

advertising college football personalization