Brand Tracker

Welcome to the automated Brand Tracker diaries.

Qatar

JETOUR Becomes Global Vehicle Supplier for FIBA World Championship 2027

Brand: JETOUR

Campaign: Partnership with FIBA for 2027 World Cup

Source: https://www.media-marketing.com/vijesti/jetour-postaje-globalni-dobavljac-vozila-za-fiba-svjetsko-prvenstvo-2027/

Goal: To provide vehicle support and mobility services during the FIBA World Cup 2027

Claim: Connecting automotive mobility with sports and traveling

Summary: JETOUR has become the global vehicle supplier for the 2027 FIBA Basketball World Cup, which will be held in Doha. The brand will provide official vehicles and mobility services for teams, officials, and guests during the tournament. This partnership with FIBA is part of JETOUR's Travel+ Sports strategy, aiming to connect automotive mobility with sports and local communities while showcasing their mobility concept to an international audience.

United States

Modelo hikes marketing spend on college football for new platform

Brand: Modelo

Campaign: It’s Not Just Game Day. It’s Tradition.

Source: https://www.marketingdive.com/news/modelo-hikes-marketing-spend-on-college-football-for-new-platform/829785/

Goal: Increase market presence in college football segment

Claim: It's Not Just Game Day. It's Tradition.

Media: Television, ESPN, Fox, Barstool Sports, in-store signage

Summary: Modelo has launched a new college football-centric brand platform titled 'It's Not Just Game Day. It's Tradition.' with an 18% increase in marketing spending. The campaign aims to strengthen the brand's position in the mainstream beer market through sports sponsorships and retail activations. Key elements include new advertisement spots emphasizing college football traditions and partnerships with major networks for visibility.

beer marketing brand awareness college football sports sponsorship

Italy

Advertising: Cynar returns to the field with Venice FC and tells the pre-match ritual

Brand: Cynar

Campaign: Contro il logorio della vita moderna – Pre-partita

Source: https://brand-news.it/brand/alimentari/beverage/pubblicita-cynar-logorio-vita-moderna-veneziafc/

Goal: To showcase the communal experience of pre-match rituals among Venice FC fans.

Claim: Facing the wear and tear of modern life with a different attitude.

Media: Dazn

Summary: Since August 23, Cynar has launched an advertisement dedicated to Venice FC, reaffirming its role as the main sponsor. The campaign narrates the pre-match rituals of Venetian fans as a communal experience, emphasizing gatherings, conversations, and moments of enjoyment before games. Set in iconic locations around Venice, the spot retains visual and narrative continuity with the national campaign, featuring local activations such as a jersey presentation during the Venice Film Festival.

advertising Italian football sports sponsorship

Ireland

Bord Gáis Energy Renews GAA Hurling Sponsorship With Expanded Sustainability Role

Brand: Bord Gáis Energy

Campaign: GAA Hurling Sponsorship Renewal

Source: https://www.adworld.ie/2026/08/14/bord-gais-energy-renews-gaa-hurling-sponsorship-with-expanded-sustainability-role/

Goal: To become the Official Energy Sustainability Partner of the GAA and Croke Park and promote sustainability.

Claim: Supporting a more sustainable future for the GAA and its communities.

Summary: Bord Gáis Energy has renewed its 17-year sponsorship of the GAA All-Ireland Senior Hurling Championship, expanding its role to become the Official Energy Sustainability Partner. The partnership aims to enhance energy efficiency at Croke Park and across the GAA community through renewable energy solutions, including discounted solar panel installations for clubs and a new energy management system for better energy monitoring.

renewable energy sports sponsorship sustainability

Italy

Camugin Strengthens Its Bond with the Territory with a Water Polo Tournament in Camogli

Brand: Camugin

Campaign: Water Polo Tournament in Camogli

Source: https://brand-news.it/brand/persona/cura-persona/camugin-rafforza-il-legame-con-il-territorio-con-un-torneo-di-pallanuoto-a-camogli-firma-mr-dee-still/

Goal: Strengthen the brand's connection with the local community.

Media: Local events, social media

Summary: Camugin, a brand owned by 1492 Coloniale Group, is launching a water polo tournament in collaboration with Rari Nantes Camogli to strengthen its ties with the Camogli area and the Liguria region. The initiative aims to transform sponsorship into a community project, connecting sports, the sea, and local participation. The first event featured mixed teams and activities aimed at inclusivity, while a post-match format called 'Quinto Tempo' offered entertainment and engagement opportunities for the community.

community engagement local partnership sports sponsorship water polo

Portugal

Continente Follows the Volta a Portugal for the Sixth Year and Brings Entertainment to Each Stage

Brand: Continente

Campaign: Sponsorship of the Volta a Portugal

Source: https://www.imagensdemarca.pt/artigo/continente-acompanha-a-volta-a-portugal-pelo-sexto-ano-e-leva-animacao-a-cada-etapa/

Goal: To promote sports and community engagement

Claim: Supporting the spirit of cycling and community pride

Summary: Continente is sponsoring the 87th edition of the Volta a Portugal cycling competition from August 5 to 16, reinforcing its support for this major national sporting event for the sixth consecutive year. The initiative aims to promote enjoyment and community engagement through various activities and giveaways, highlighting the brand's commitment to sports and community values.

community engagement cycling sports sponsorship

Japan

Expanding Brand Experience to the Streets: The OOH Strategy of Developers Uncovering Marketing Possibilities with Adidas

Brand: Adidas

Campaign: YOU GOT THIS

Source: https://www.advertimes.com/20260731/article551604/

Goal: To create impactful brand experiences in urban environments

Claim: YOU GOT THIS

Media: OOH, events

Summary: In a modern market overflowing with digital advertising, Adidas Japan and Mitsui Fudosan are redefining brand experiences by extending storytelling into urban spaces through an OOH strategy. This involves overcoming strict regulations to transform the city into a media platform, focusing on significant sports events like university relay races and fostering deep collaborations with academic institutions. The campaign aims to create memorable physical interactions while synchronizing with local culture, showcasing Adidas's commitment to innovative advertising.

brand experience OOH sports sponsorship urban marketing

Italy

Camugin Strengthens Its Connection with the Territory with a Water Polo Tournament in Camogli

Brand: Camugin

Campaign: Water Polo Tournament in Camogli

Source: https://brand-news.it/brand/alimentari/beverage/camugin-rafforza-il-legame-con-il-territorio-con-un-torneo-di-pallanuoto-a-camogli-firma-mr-dee-still/

Goal: To strengthen the brand's connection with the community and territory of Camogli.

Summary: Camugin, a gin brand owned by 1492 Coloniale Group, initiated a water polo project in collaboration with Rari Nantes Camogli for the 2026-2027 sports season, aimed at enhancing its connection with the local community. The project, which includes a tournament involving mixed teams, focuses on creating community ties through sports and includes activities like a post-match event with a DJ set and public engagement. The collaboration will last throughout the sports season, aligning with the brand's values of authenticity, quality, and connection to the sea.

community engagement sports sponsorship water polo