Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Camugin Strengthens Its Bond with the Territory with a Water Polo Tournament in Camogli

Brand: Camugin

Campaign: Water Polo Tournament in Camogli

Source: https://brand-news.it/brand/persona/cura-persona/camugin-rafforza-il-legame-con-il-territorio-con-un-torneo-di-pallanuoto-a-camogli-firma-mr-dee-still/

Goal: Strengthen the brand's connection with the local community.

Media: Local events, social media

Summary: Camugin, a brand owned by 1492 Coloniale Group, is launching a water polo tournament in collaboration with Rari Nantes Camogli to strengthen its ties with the Camogli area and the Liguria region. The initiative aims to transform sponsorship into a community project, connecting sports, the sea, and local participation. The first event featured mixed teams and activities aimed at inclusivity, while a post-match format called 'Quinto Tempo' offered entertainment and engagement opportunities for the community.

Italy

Camugin Strengthens Its Connection with the Territory with a Water Polo Tournament in Camogli

Brand: Camugin

Campaign: Water Polo Tournament in Camogli

Source: https://brand-news.it/brand/alimentari/camugin-rafforza-il-legame-con-il-territorio-con-un-torneo-di-pallanuoto-a-camogli-firma-mr-dee-still/

Goal: To strengthen the brand's connection with the local community

Summary: Camugin, a brand owned by 1492 Coloniale Group, has entered the water polo world with a project designed by Mr. Dee Still to strengthen the brand's link with Camogli and the Liguria region. The initiative features a partnership with Rari Nantes Camogli for the 2026-2027 sports season, starting with a local community tournament. It aims to transform sponsorship into a relationship-building project, blending sport, sea, and community participation. Post-game activities included music, public engagement, and artworks by street artist Alessandro Ripane.

community engagement sports water polo

Italy

Camugin Strengthens Its Connection with the Territory with a Water Polo Tournament in Camogli

Brand: Camugin

Campaign: Water Polo Tournament in Camogli

Source: https://brand-news.it/brand/alimentari/beverage/camugin-rafforza-il-legame-con-il-territorio-con-un-torneo-di-pallanuoto-a-camogli-firma-mr-dee-still/

Goal: To strengthen the brand's connection with the community and territory of Camogli.

Summary: Camugin, a gin brand owned by 1492 Coloniale Group, initiated a water polo project in collaboration with Rari Nantes Camogli for the 2026-2027 sports season, aimed at enhancing its connection with the local community. The project, which includes a tournament involving mixed teams, focuses on creating community ties through sports and includes activities like a post-match event with a DJ set and public engagement. The collaboration will last throughout the sports season, aligning with the brand's values of authenticity, quality, and connection to the sea.

community engagement sports sponsorship water polo