Campaign Diaries
Advertising: Cynar returns to the field with Venice FC and tells the pre-match ritual
Source: https://brand-news.it/brand/alimentari/beverage/pubblicita-cynar-logorio-vita-moderna-veneziafc/
Goal: To showcase the communal experience of pre-match rituals among Venice FC fans.
Claim: Facing the wear and tear of modern life with a different attitude.
Media: Dazn
Summary: Since August 23, Cynar has launched an advertisement dedicated to Venice FC, reaffirming its role as the main sponsor. The campaign narrates the pre-match rituals of Venetian fans as a communal experience, emphasizing gatherings, conversations, and moments of enjoyment before games. Set in iconic locations around Venice, the spot retains visual and narrative continuity with the national campaign, featuring local activations such as a jersey presentation during the Venice Film Festival.
Campaign Diaries
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