Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

Axel Springer Creators: With Ronzheimer, Springer Starts Program for Journalistic Creators

Campaign: Creators Program

Source: https://www.horizont.at/medien/news/axel-springer-creators-springer-startet-programm-fuer-journalistische-creator-103801

Goal: To support journalistic creators

Summary: Axel Springer has launched a new program aimed at supporting journalistic creators, led by Ronzheimer. The initiative seeks to enhance the opportunities for journalists and content creators in the field.

Austria

Out of the Feed, Into Life: Why 1000things is Now Cooperating with Wiener Zeitung

Brand: 1000things

Campaign: Cooperation with Wiener Zeitung

Source: https://www.horizont.at/medien/news/raus-aus-dem-feed-rein-ins-leben-warum-1000things-nun-mit-der-wiener-zeitung-kooperiert-103784

Goal: Engage audiences beyond social media

Claim: Out of the feed, into life

Media: Newspaper

Summary: 1000things is collaborating with Wiener Zeitung to encourage audiences to step away from digital feeds and engage more with real-life experiences. This initiative aims to blend effective journalism with informative content that inspires people to explore their surroundings.

collaboration journalism

Germany

Axel Springer Creators: Springer Starts Program for Journalistic Creators

Brand: Axel Springer

Campaign: Axel Springer Creators

Source: https://www.horizont.net/medien/nachrichten/axel-springer-creators-springer-startet-programm-fuer-journalistische-creator-236269

Goal: Support journalistic creators

Claim: Empowering journalism creators

Media: Various media platforms

Summary: Axel Springer has launched a new program called 'Axel Springer Creators' aimed at supporting journalistic creators. The initiative focuses on fostering journalism through resources and opportunities for independent creators in the industry.

Creator Economy journalism

Norway

Fredrik Solvang to Podimo

Brand: Podimo

Campaign: Duellen

Source: https://www.kampanje.com/medier/fredrik-solvang-til-podimo/1017865

Goal: Create a podcast that engages with contemporary societal issues.

Media: Podcast

Summary: Fredrik Solvang, a prominent journalist in Norway, is launching a new podcast titled 'Duellen' with Podimo. The podcast will address pressing questions in Norway today and feature influential figures in societal debate. Solvang aims to explore a new format that allows for different types of conversations compared to live TV.

journalism podcast

New Zealand

Allied Media gives Otago Daily Times a digital refresh

Brand: Allied Media

Campaign: Digital Refresh of Otago Daily Times

Source: https://stoppress.co.nz/news/media/allied-media-gives-otago-daily-times-a-digital-refresh/

Goal: To enhance the digital presence and journalism of the Otago Daily Times.

Claim: Investing in trusted South Island journalism.

Media: Website, e-edition platform, mobile apps

Summary: Allied Media has launched a completely rebuilt digital platform for the Otago Daily Times, marking the biggest overhaul of its online presence in over a decade. The new website enhances journalism capabilities and provides readers with a faster experience, alongside an updated e-edition and a new subscription system.

digital media journalism newspaper