Brand Tracker

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Displaying 1 Campaigns tagged with "creator-economy"

Global

Opinion: Cannesmaxing with Thinkhouse’s Jane McDaid

Brand: FIFA

Campaign: World Cup Streaming Partnership

Source: https://www.adworld.ie/2026/07/03/opinion-cannesmaxing-with-thinkhouses-jane-mcdaid/

Goal: Innovate how it reaches younger audiences

Claim: Cannes is the new SXSW

Media: TikTok, streaming services

Summary: The Cannes Lions Festival of Creativity has evolved significantly, emphasizing the importance of creators in marketing and entertainment. This year, major brands showcased their commitment to creators as the new frontier of media and engagement, with examples like FIFA partnering with Gen Z creators to stream World Cup matches, demonstrating the shift towards a more cultural and creator-focused landscape.