Brand Tracker

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Global

STANLEY’s talking toolbox says it’s time to ditch the bull

Brand: STANLEY

Campaign: ALL BUILD. NO BULL.

Source: https://www.marketing-interactive.com/stanleys-talking-toolbox-says-its-time-to-ditch-the-bull

Goal: Strengthen brand appeal among professionals in the construction sector

Claim: ALL BUILD. NO BULL.

Media: digital, social, retail, in-store

Summary: STANLEY has launched a new global brand platform called 'ALL BUILD. NO BULL.' aimed at professionals in the small business construction sector. This campaign features a talking toolbox named 'Stan' who humorously critiques marketing jargon and emphasizes the importance of dependable tools. The initiative positions STANLEY as a brand prioritizing practicality, reliability, and honest work, while also rolling out an updated product portfolio across various digital and retail channels globally.