Mastercard

Campaign Diaries

Slovakia

McCann triumphs with the Here to Stay campaign

Campaign: Here to Stay

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/mccann-boduje-s-kampani-here-to-stay-po-cannes-uspel-i-na-golden-drum/

Goal: Address the issue of underutilized workforce potential

Media: Digital tool on the website kamdalej.sk

Summary: The 'Here to Stay' campaign for Mastercard won gold, silver, bronze, and a special 'Best of Social Good' award at the Golden Drum festival in Slovenia, following its bronze lion win at Cannes Lions. It was developed for the Slovak market in collaboration between McCann Poland and McCann Prague to tackle the issue of unused workforce potential, helping users find suitable career paths through a digital tool that aggregates transaction data and labor market information. The campaign features real stories of individuals who have built new lives in Slovakia and involved cooperation with IOM and the Profesia.sk job portal.

Campaign Diaries

No Brand Diaries found.

Argentina

Premiere: Mastercard and McCann Miami present ‘Incomparable’, a campaign that recovers the brand’s iconic slogan

Brand: Mastercard

Campaign: Incomparable

Source: https://www.adlatina.com/publicidad/preestreno-mastercard-y-mccann-miami-presentan-incomparable-campaa-que-recupera-el-icnico-eslogan-de-la-marca

Goal: To celebrate the passion for football and the moments that cannot be bought.

Claim: There are things that money can't buy, for everything else there's Mastercard.

Summary: Mastercard, the official sponsor of Club Atlético Boca Juniors, launched its new advertising campaign 'Incomparable' created by McCann Miami, which emphasizes the unquantifiable passion for football in Argentina. The campaign revives the brand's renowned slogan to highlight emotions and priceless moments associated with football, honoring the unique way Argentine fans experience the sport.

Campaign Diaries

No Brand Diaries found.

advertising Argentina Football sponsorship

Bosnia and Herzegovina

Brands in the Rhythm of the Sarajevo Festival: Mastercard’s Red Carpet Wide Enough for Everyone

Brand: Mastercard

Campaign: The red carpet is wide enough for everyone

Source: https://www.media-marketing.com/tema-dana/brendovi-u-ritmu-festivalskog-sarajeva-mastercardov-crveni-tepih-dovoljno-sirok-za-sve/

Goal: To promote accessibility and inclusivity at the Sarajevo Film Festival

Claim: The red carpet is wide enough for everyone

Media: Digital, OOH, event activation, PR

Summary: Mastercard celebrates twelve years of partnership with the Sarajevo Film Festival, highlighting its evolution and continued commitment. The 'Red Carpet is Wide Enough for Everyone' campaign aims to make the festival more inclusive for diverse voices and stories, offering early ticket access and discounts for Mastercard users. The campaign integrates the iconic red carpet as a symbol of access and connection to local culture and gender equality, promoting the festival as a reason for travel.

Campaign Diaries

No Brand Diaries found.

cultural heritage film festival inclusivity Mastercard

Global

Mastercard rethinks its ‘Priceless’ after nearly 30 years and puts the dreams of SMEs at the center

Brand: Mastercard

Campaign: Priceless

Source: https://www.reasonwhy.es/actualidad/mastercard-replantea-priceless-pone-suenos-pymes-centro-estrategia-dreams

Goal: Focus on the dreams of small and medium enterprises

Summary: Mastercard is reimagining its iconic 'Priceless' campaign after nearly 30 years, centering the dreams of small and medium-sized enterprises (SMEs).

Campaign Diaries

No Brand Diaries found.

brand campaign SMEs

Sweden

More than a quarter of Swedish youth trust AI product recommendations more than their parents – Mastercard report predicts the future of shopping

Brand: Mastercard

Campaign: A Short History of the Future of Shopping and Payments

Source: https://www.markkinointiuutiset.fi/artikkelit/yli-neljannes-ruotsalaisista-nuorista-luottaa-tekoalyn-tuotesuosituksiin-enemman-kuin-vanhempiinsa—mastercardin-raportti-ennustaa-ostamisen-tulevaisuutta

Goal: To explore the future of shopping and payments influenced by AI

Summary: A majority of Swedish teenagers aged 13-18 already use AI for shopping, with 27% trusting AI recommendations more than their parents'. A Mastercard report predicts that by 2030, AI will manage everyday purchases, shifting the nature of shopping towards inspiration and experience. The study surveyed 26,000 respondents across 13 markets, highlighting the growing reliance on AI in consumer buying behavior.

Campaign Diaries

No Brand Diaries found.

AI consumer behavior shopping

Czech Republic

Mastercard Builds a New Campaign on Children’s Football Dreams

Brand: Mastercard

Campaign: Having Your Heroes by Your Side: priceless

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/mastercard-stavi-novou-kampan-na-detskych-fotbalovych-snech/

Goal: To connect children with football heroes and promote the UEFA Player Mascots program

Claim: Having Your Heroes by Your Side: priceless

Media: Television, online formats, social media

Summary: Mastercard launched a new campaign titled 'Having Your Heroes by Your Side: priceless', created by McCann Prague, focusing on the UEFA Player Mascots program through a multi-generational family perspective. The campaign features children who have the opportunity to walk onto the pitch with UEFA Champions League players and aims to highlight the support from their family members as they connect with their football heroes. The campaign was activated on August 24 and includes various media channels.

Campaign Diaries

No Brand Diaries found.

advertising children Football UEFA

Bosnia and Herzegovina

Mastercard at the Sarajevo Film Festival: Eleven Years of Partnership Bringing Priceless Experiences

Brand: Mastercard

Campaign: Sarajevo Film Festival Partnership

Source: https://www.media-marketing.com/tema-dana/dok-region-odmara-sarajevo-zivi-punim-advertising-plucima-5/

Goal: To provide unique and invaluable experiences for Mastercard users at the Sarajevo Film Festival and promote gender equality in the film industry.

Claim: The red carpet is wide enough for everyone.

Media: Social media, online platforms

Summary: Mastercard has been the exclusive sponsor of the Sarajevo Film Festival for eleven consecutive years, aiming to offer unique experiences for card users. The campaign emphasizes equality and inclusion, featuring benefits for tourists and enhanced ticket purchasing options while also promoting gender equality and community engagement. This year, Mastercard introduced a global dimension by connecting the festival to its Priceless platform, allowing film lovers to participate as VIP guests. The campaign also included numerous local business partnerships and experiences, contributing to a rich cultural immersion.

Campaign Diaries

No Brand Diaries found.

community engagement film festival gender equality sponsorship