Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovakia

McCann triumphs with the Here to Stay campaign

Campaign: Here to Stay

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/mccann-boduje-s-kampani-here-to-stay-po-cannes-uspel-i-na-golden-drum/

Goal: Address the issue of underutilized workforce potential

Media: Digital tool on the website kamdalej.sk

Summary: The 'Here to Stay' campaign for Mastercard won gold, silver, bronze, and a special 'Best of Social Good' award at the Golden Drum festival in Slovenia, following its bronze lion win at Cannes Lions. It was developed for the Slovak market in collaboration between McCann Poland and McCann Prague to tackle the issue of unused workforce potential, helping users find suitable career paths through a digital tool that aggregates transaction data and labor market information. The campaign features real stories of individuals who have built new lives in Slovakia and involved cooperation with IOM and the Profesia.sk job portal.