Brand Tracker

Welcome to the automated Brand Tracker diaries.

Slovakia

McCann triumphs with the Here to Stay campaign

Campaign: Here to Stay

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/mccann-boduje-s-kampani-here-to-stay-po-cannes-uspel-i-na-golden-drum/

Goal: Address the issue of underutilized workforce potential

Media: Digital tool on the website kamdalej.sk

Summary: The 'Here to Stay' campaign for Mastercard won gold, silver, bronze, and a special 'Best of Social Good' award at the Golden Drum festival in Slovenia, following its bronze lion win at Cannes Lions. It was developed for the Slovak market in collaboration between McCann Poland and McCann Prague to tackle the issue of unused workforce potential, helping users find suitable career paths through a digital tool that aggregates transaction data and labor market information. The campaign features real stories of individuals who have built new lives in Slovakia and involved cooperation with IOM and the Profesia.sk job portal.

Sweden

Intellecta’s analysis shows Moderaterna on top during the election campaign

Brand: Moderaterna

Campaign: Digital Election Campaign 2026

Source: https://www.resume.se/kommunikation/sociala-medier/de-vinner-valspurten-i-sociala-medier/

Goal: To lead in the digital election campaign

Claim: Moderaterna takes the lead

Media: Social media

Summary: According to a live barometer from the communications agency Intellecta, Moderaterna has taken the lead in the digital election campaign for the 2026 elections. Party secretary Martin Borgs expressed satisfaction and surprise over the weakness of their opponents.

digital campaign Swedish elections

Belgium

Deutsche Telekom Takes Gen Z Driving in the ‘Not a Passenger’ Campaign

Brand: Deutsche Telekom

Campaign: Not a Passenger

Source: https://pub.be/fr/deutsche-telekom-met-la-gen-z-au-volant-dans-la-campagne-not-a-passenger/

Goal: Engage Gen Z

Claim: Not a Passenger

Summary: Deutsche Telekom is launching a campaign titled 'Not a Passenger' aimed at engaging the Gen Z audience, encouraging them to take an active role rather than just being passive consumers.

digital campaign Gen Z telecommunications

Global

Arnab Roy: ‘An idea that resonates worldwide is a goldmine’ | Adlatina

Brand: Coca-Cola

Campaign: The world will wait

Source: https://www.adlatina.com/marketing/arnab-roy-una-idea-que-resuena-en-todo-el-mundo-es-una-mina-de-oro

Goal: Encourage people to prioritize important moments over urgent tasks

Media: Digital channels

Summary: Coca-Cola's new global campaign, 'The world will wait,' encourages individuals to value real-life connections over the urgency of a fast-paced digital world. The campaign emphasizes that taking time for loved ones outweighs the importance of urgent work, reminding consumers of the need to enjoy small moments of quality.

advertising Coca-Cola digital campaign

Czech Republic

Lavi No Longer on the Field. Chance’s New Campaign Sends Him into the World of Influencers

Brand: Chance

Campaign: Lavi 2.0

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/lavi-uz-nekope-nova-kampan-chance-ho-posila-do-sveta-influenceru/

Goal: To introduce a new chapter for the brand involving influencer marketing

Media: online videos, social media content, digital formats

Summary: With the new season of the Chance League, a new campaign titled Lavi 2.0 is launched featuring long-time ambassador Lavi transitioning from football to the influencer world on social media, streams, and podcasts. This campaign follows Lavi's evolving narrative and includes four main spots that promote the Chance brand and products, alongside new sponsorship messages and a distinctive brand voiceover by Vilém Postránecký.

digital campaign influencer marketing sports advertising