Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

David New York adds Álvaro Soto as executive creative director

Brand: Corona

Campaign: Lime Guides

Source: https://www.adlatina.com/publicidad/david-nueva-york-incorpora-a-alvaro-soto-como-director-creativo-ejecutivo

Goal: Transform the iconic lime ritual using technology.

Claim: For Every Golden Moment

Media: Not specified

Summary: David, a global creative agency, has appointed Álvaro Soto as executive creative director in their New York office. Soto will report to the North America CCO and will lead the creative strategy for the agency's clients in the U.S. He brings over 16 years of experience from previous roles, including leading campaigns for Corona and Budweiser. Recently, he led the Lime Guides campaign for Corona, enhancing the lime cutting ritual with food-safe laser technology, and contributed to a campaign taking Corona Cero to skiing slopes for the Milan Cortina 2026 Winter Olympics.

Ireland

Gary Boylan Appointed as Creative Partner with Havas Dublin

Brand: Birra Moretti

Campaign: Home of Life’s Simple Pleasures

Source: https://www.adworld.ie/2026/08/07/gary-boylan-appointed-as-creative-partner-with-havas-dublin/

Goal: To deliver exceptional creative work that drives measurable business impact for clients.

Claim: Home of Life’s Simple Pleasures

Summary: Havas Dublin has appointed Gary Boylan as a creative partner to strengthen the agency’s creative leadership. Boylan will lead the creative department alongside Adrian Fitz-Simon and is recognized for his role in creating impactful campaigns, notably for Birra Moretti. He aims to enhance the agency's creative output and brand strategies to achieve meaningful results for clients.

advertising brand strategy creative leadership