Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Premiere: Magistral and Pluma Agency revive a classic of the brand to launch their new Antigrasa

Campaign: Brazudo

Source: https://www.adlatina.com/publicidad/preestreno-magistral-y-pluma-agency-reviven-un-clasico-de-la-marca-para-lanzar-su-nuevo-antigrasa

Goal: To introduce a new product category while leveraging nostalgic humor

Claim: Introducing the new Magistral Antigrasa with the essence of the past campaign

Summary: Magistral, in collaboration with Pluma Agency, has launched a new campaign titled 'Brazudo' to promote their new product, Magistral Antigrasa. This campaign draws inspiration from a classic ad called 'Fisicoculturista' that debuted 18 years ago. It aims to blend humor and nostalgia while marking a significant product and communication shift for the brand. The campaign features wrestler Vicente Viloni and seeks to highlight the product's superior qualities.

Uruguay

Tell me which detergent you use and I’ll tell you… (the new cleaning habits in Uruguay according to Unilever)

Brand: Cif

Campaign: Evolución

Source: https://infonegocios.biz/y-ademas/dime-que-detergente-usas-y-te-dire-los-nuevos-habitos-de-limpieza-en-uy-segun-unilever

Goal: To change consumer habits regarding concentrated detergent usage.

Media: Social media

Summary: Unilever conducted research to understand how Uruguayans choose and use dishwashing detergents, leading to the development of the 'Evolución' campaign for CIF Concentrado. The campaign aims to highlight the tangible benefits of concentrated detergents, addressing common consumer frustrations and adapting to current content consumption trends.

brand campaign consumer behavior detergent