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Displaying 1 Campaigns tagged with "detergent"
Uruguay
Tell me which detergent you use and I’ll tell you… (the new cleaning habits in Uruguay according to Unilever)
Goal: To change consumer habits regarding concentrated detergent usage.
Media: Social media
Summary: Unilever conducted research to understand how Uruguayans choose and use dishwashing detergents, leading to the development of the 'Evolución' campaign for CIF Concentrado. The campaign aims to highlight the tangible benefits of concentrated detergents, addressing common consumer frustrations and adapting to current content consumption trends.