Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Tiger Beer asks: Have you met your inner tiger?

Brand: Tiger Beer

Campaign: Your Inner Tiger Is More Powerful Than You Think

Source: https://www.marketing-interactive.com/tiger-beer-asks-have-you-met-your-inner-tiger

Goal: Encourage consumers to recognize their everyday courage

Claim: Your inner tiger is more powerful than you think

Media: Social channels

Summary: Tiger Beer's new global campaign promotes the idea of recognizing the everyday moments that reveal one's 'inner tiger.' Developed with LePub Singapore, it features a cinematic hero film that portrays individuals facing courageous situations, supported by a metaphorical tiger. The campaign seeks to redefine courage to include personal and relatable experiences rather than traditional notions of heroism, aiming to engage audiences across Southeast Asia and beyond.

Malaysia

Tiger Beer with LePub Celebrates Everyday Courage

Brand: Tiger Beer

Campaign: Your Inner Tiger Is More Powerful Than You Think

Source: https://brand-news.it/brand/alimentari/beverage/tiger-beer-con-lepub-celebra-il-coraggio-quotidiano-con-la-nuova-campagna-your-inner-tiger-is-more-powerful-than-you-think/

Goal: To redefine the concept of courage as a personal and everyday force.

Claim: Your Inner Tiger Is More Powerful Than You Think

Media: Hero film

Summary: Tiger Beer launches a global campaign developed with LePub Singapore to redefine courage. The campaign features a cinematic hero film that depicts individuals facing moments requiring strength and determination. It conveys the message that courage exists within everyone and is not solely reserved for extraordinary feats. Each scene showcases a silent and powerful tiger, symbolizing the 'Inner Tiger' that embodies the inner strength of individuals. The campaign aims to encourage people to recognize their potential and find the courage to take the next step.

advertising courage inner strength personal growth