Brand Tracker

Source: https://www.resume.se/marknadsforing/kampanj/har-ar-forsman-och-bodenfors-forsta-kampanj-for-hay-day-joe-jonas-tar-ton/

Goal: To promote the game through a virtual music festival

Media: Social media, in-game content

Summary: Forsman & Bodenfors has become the creative lead for the mobile game Hay Day, launching a campaign featuring a virtual music festival headlined by Joe Jonas. The festival highlights twelve artists who perform their unique interpretations of 'The Cozy Anthem,' a remixed version of Hay Day's theme song. The agency will manage the creative direction for future global campaigns and experiences related to Hay Day in collaboration with Supercell.