Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Volvia focuses on car owners in new advertising concept

Brand: Volvia

Campaign: Original insurance for your Volvo

Source: https://www.resume.se/marknadsforing/kampanj/volvia-skildrar-livet-med-bilen-i-ny-kampanj/

Goal: To shift focus from the insurance as a solution to the experience of car ownership.

Media: Digital channels and streaming services

Summary: Volvia has launched a new advertising concept titled 'Original insurance for your Volvo' that emphasizes the relationship between car owners and their vehicles rather than traditional insurance solutions. The campaign showcases Volvo owners of various ages and life situations, aiming to present a more humanized expert positioning in car insurance. The campaign includes film and still images and is set to roll out in the fall.

Czech Republic

UNIQA Attracts Drivers with Simplicity. New Campaign Focuses on Unlimited Glass Coverage and Unlimited Towage

Brand: UNIQA

Campaign: Car Insurance Campaign

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-08/uniqa-laka-ridice-na-jednoduchost-nova-kampan-stavi-na-bezlimitnich-sklech-a-neomezenem-odtahu/

Goal: Increase brand visibility and promote car insurance benefits

Claim: Car insurance from UNIQA? Best now. Better life together.

Media: Television, Connected TV, Digital platforms including Meta, YouTube, and Seznam

Summary: UNIQA has launched a new car insurance campaign focused on simplicity and practical assistance during crises, offering unlimited glass insurance and vehicle towing after accidents or natural disasters in the Czech Republic and Slovakia. The campaign aims to raise awareness of the insurance product among drivers by highlighting the importance of a vehicle in daily life and emphasizing customer satisfaction with claims processing. It utilizes a mix of traditional and digital media, ensuring a simple and clear message.

brand visibility car insurance customer satisfaction