Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Volvia focuses on car owners in new advertising concept

Brand: Volvia

Campaign: Original insurance for your Volvo

Source: https://www.resume.se/marknadsforing/kampanj/volvia-skildrar-livet-med-bilen-i-ny-kampanj/

Goal: To shift focus from the insurance as a solution to the experience of car ownership.

Media: Digital channels and streaming services

Summary: Volvia has launched a new advertising concept titled 'Original insurance for your Volvo' that emphasizes the relationship between car owners and their vehicles rather than traditional insurance solutions. The campaign showcases Volvo owners of various ages and life situations, aiming to present a more humanized expert positioning in car insurance. The campaign includes film and still images and is set to roll out in the fall.

Sweden

Swiss International in bankruptcy after economic challenges

Brand: Volvo

Campaign: Epic Split

Source: https://www.resume.se/affarer/byraer/byran-bakom-epic-split-i-konkurs/

Goal: To promote Volvo trucks through a dramatic visual metaphor

Claim: The epic split showcases the stability and precision of Volvo trucks

Media: Television, online video

Summary: Swiss International, an agency known for transforming campaigns for brands like Ikea and Volvo, has filed for bankruptcy due to economic challenges. The article highlights the agency's notable work including the iconic 2013 'Epic Split' campaign featuring Jean-Claude Van Damme, which has left a significant mark in Swedish advertising history.

advertising bankruptcy Swiss International Volvo

Ireland

Irish Times Launches Volvo-Branded ‘Detours’ Series with Craig Doyle

Brand: Volvo

Campaign: Detours

Source: https://www.adworld.ie/2026/09/04/irish-times-launches-volvo-branded-detours-series-with-craig-doyle/

Goal: To bring Volvo’s values around safety, sustainability, and human connection to life through personal storytelling

Claim: For Life

Media: The Irish Times’ digital platforms, Spotify, YouTube

Summary: The Irish Times has partnered with Volvo and The HIVE Agency to launch 'Detours', a branded content series hosted by Craig Doyle. The series aims to explore personal stories of well-known Irish personalities using Volvo cars as the backdrop, emphasizing the brand's values through storytelling instead of conventional advertising.

branded content personal storytelling Volvo

Sweden

Volvo Cars Launches Film on Safety Innovations Throughout the Years

Brand: Volvo Cars

Campaign: Safety Innovations Through the Years

Source: https://www.resume.se/marknadsforing/kampanj/du-kanske-kor-en-volvo-trots-att-market-saknas/

Goal: Highlight Volvo's contribution to automotive safety

Claim: Even if you don’t drive a Volvo, you kind of do

Media: Walkaround film

Summary: Volvo Cars is launching a classic walkaround film about automotive safety innovations, showcasing that the significant safety features such as the three-point seatbelt were developed by Volvo, even though blurred cars from other manufacturers are featured. The film emphasizes Volvo's historical impact on car safety.

advertising automotive safety innovation Volvo