Volvo Cars

Campaign Diaries

Sweden

Emilie Överdahl Becomes a Major Winner in This Year’s Edition of Sweden’s Best Marketing Managers

Campaign: EX60 Launch Campaign

Source: https://www.resume.se/marknadsforing/tavling/volvos-elrenassans-emelie-overdahl-ar-sveriges-basta-marknadschef-2026/

Goal: Strengthen the brand's positioning as a premium brand focused on sustainability and safety

Claim: Embracing the future with safety and reliability

Media: Documentary films from factories and test centers

Summary: Emelie Överdahl, leading Volvo Cars, has been named Sweden's Best Marketing Manager in 2026 after successfully rebranding electric cars while maintaining the brand's heritage. Her leadership resulted in a clear positioning towards sustainability and safety, which was reflected in the emotionally resonant EX60 launch campaign that tackled consumer range anxiety. The brand has effectively combined long-term image building with innovative marketing strategies.

Campaign Diaries

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Sweden

Volvo Cars Launches Film on Safety Innovations Throughout the Years

Brand: Volvo Cars

Campaign: Safety Innovations Through the Years

Source: https://www.resume.se/marknadsforing/kampanj/du-kanske-kor-en-volvo-trots-att-market-saknas/

Goal: Highlight Volvo's contribution to automotive safety

Claim: Even if you don’t drive a Volvo, you kind of do

Media: Walkaround film

Summary: Volvo Cars is launching a classic walkaround film about automotive safety innovations, showcasing that the significant safety features such as the three-point seatbelt were developed by Volvo, even though blurred cars from other manufacturers are featured. The film emphasizes Volvo's historical impact on car safety.

Campaign Diaries

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advertising automotive safety innovation Volvo