Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Volvo Brings New Multi-Adaptive Seatbelt to Portugal

Brand: Volvo

Campaign: Multi-adaptive Seatbelt Launch

Source: https://www.imagensdemarca.pt/artigo/volvo-traz-para-portugal-o-novo-cinto-de-seguranca-multiadaptativo/

Goal: To introduce innovative safety technology that adjusts to different occupants.

Claim: Safety must adapt to people, not the other way around.

Summary: Volvo is set to launch its new multi-adaptive seatbelt in Portugal with the EX60, a technological evolution that automatically adjusts protection for each occupant regardless of age, height, or gender. This initiative addresses the historical bias in safety system designs, focusing on inclusivity and data-driven insights gained over decades. The system uses real-time analysis to provide personalized protection, reducing injury risks for diverse occupants. The roll-out aligns with Volvo's long-standing commitment to safety and innovation.

Sweden

Volvo Cars Launches Film on Safety Innovations Throughout the Years

Brand: Volvo Cars

Campaign: Safety Innovations Through the Years

Source: https://www.resume.se/marknadsforing/kampanj/du-kanske-kor-en-volvo-trots-att-market-saknas/

Goal: Highlight Volvo's contribution to automotive safety

Claim: Even if you don’t drive a Volvo, you kind of do

Media: Walkaround film

Summary: Volvo Cars is launching a classic walkaround film about automotive safety innovations, showcasing that the significant safety features such as the three-point seatbelt were developed by Volvo, even though blurred cars from other manufacturers are featured. The film emphasizes Volvo's historical impact on car safety.

advertising automotive safety innovation Volvo