Brand Tracker

Welcome to the automated Brand Tracker diaries.

Japan

About 500 Citizens’ Likes Illustrated in Graffiti Recording – Yokohama City Captures the Aims of the Sotetsu Line Train Interior Takeover

Brand: Sotetsu Holdings

Campaign: Yokohama Nature Week 2026 Promotion

Source: https://www.advertimes.com/20261016/article560913/

Goal: To promote the attractions along the Sotetsu Line through community engagement.

Media: Train interior displays, posters, video screens

Summary: The city of Yokohama collaborated with Sotetsu Holdings to display illustrations depicting the attractions along the Sotetsu Line in train interiors, using feedback from around 500 visitors gathered during the Yokohama Nature Week 2026 event. The displays aim to highlight community voices about the area and will expand to local government offices and commercial facilities after the display period.

Czech Republic

Muraly are transforming Czech cities into open-air galleries

Brand: Primalex

Campaign: Urban Pictus

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/muraly-meni-ceska-mesta-v-galerie-pod-sirym-nebem/

Goal: Transform public spaces into outdoor art galleries

Claim: The beauty of the city in motion

Media: Public murals

Summary: The article discusses the transformation of public spaces in several Czech cities through large-scale murals, facilitated by the Urban Pictus international festival. It highlights the collaboration of local and international artists in creating impactful artworks in accessible locations. Notable projects include a collective mural in Ruzyně, which is one of the longest in Europe, and various artworks added in cities like Brno, Nymburk, and Most. The project also incorporates the support of the brand Primalex, which provided paint for the murals.

Czech Republic mural art public art Urban Pictus

United States

Vitaminwater mural spreads the story of belonging from New York to Orlando

Brand: Vitaminwater

Campaign: Still in Color

Source: https://www.media-marketing.com/vijesti/vitaminwater-muralima-siri-pricu-o-pripadanju-iz-new-yorka-u-orlando/

Goal: To highlight the long-term role of murals in preserving the identity of local communities

Media: Digital channels, Instagram Reels, TikTok, YouTube Shorts

Summary: Vitaminwater's mural project has expanded from New York to Orlando as part of the Neighborhue series, focusing on stories of belonging and community identity. The series features murals, documentary and behind-the-scenes videos, and editorial content, showcasing artists from different backgrounds. My Code agency continues to lead the project, ensuring it resonates with the Hispanic audience in the U.S.

community identity Hispanic audience murals public art