Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

GLS Introduces Saturday Delivery to Boxes Across the Czech Republic

Brand: GLS

Campaign: Saturday Delivery to Parcel Boxes

Source: https://www.mam.cz/novinky/media-a-trh/2026-09/gls-zavadi-sobotni-dorucovani-do-boxu-po-cele-cr/

Goal: To expand parcel delivery options by introducing Saturday service

Claim: Delivering parcels to box networks on Saturdays

Summary: GLS is introducing Saturday parcel delivery to its box network across the Czech Republic starting September 7. The service will be available at over 2000 GLS Parcel Boxes, expanding their network from about 250 boxes two years ago to a projected 3000 by next spring. A survey indicates that 58% of people live within a five-minute walk or drive of a nearest box, and 66% of respondents appreciate the flexibility of picking up parcels any time. The Saturday service further allows for deliveries during a time when recipients may not be home.

Finland

Protein Boom is one of the big trends in grocery stores

Brand: Lidl

Campaign: Protein Boom

Source: https://www.markkinointiuutiset.fi/artikkelit/proteiinibuumi-on-yksi-paivittaistavarakaupan-isoista-trendeista

Goal: Increase the presence of protein products in stores

Claim: Easy protein choices for everyone

Summary: Lidl reports a growing interest in protein products, evident in their store layouts featuring dedicated 'protein blocks' for various categories. The store aims to make it easier for customers to choose protein products, which have increasingly become part of everyday life for all Finns. Lidl plans to increase the sales share of plant-based proteins to 20% by 2030.

customer convenience plant-based protein protein products retail trends

Czech Republic

Advantageous Prices Even Without Promotions. dm Builds on Long-Term Stable Prices

Brand: dm

Campaign: Always Advantageous

Source: https://www.mam.cz/novinky/zadavatele-a-znacky/2026-09/vyhodna-cena-i-bez-akce-dm-stavi-na-dlouhodobe-stabilnich-cenach/

Goal: To offer customers a way to shop advantageously without waiting for sales

Claim: Super prices without promotions

Summary: The campaign 'Always Advantageous' by dm focuses on providing customers with consistently attractive prices instead of relying on time-limited promotions. It aims to change the perception that advantageous prices are solely linked to sales and encourages customers to shop when they need products rather than waiting for discounts. The strategy includes highlighting well-known branded products and dm's own products, guaranteeing price reductions for at least four months.

customer convenience pricing strategy