Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

SHIFT HAPPENS

Brand: PETA

Campaign: SHIFT HAPPENS

Source: https://www.media-marketing.com/kolumna/shift-happens/

Goal: To showcase adaptability and resilience in the face of unexpected changes.

Claim: We cannot stop change, but we can choose how to respond to it.

Summary: The article reflects on the fifth edition of the communication conference SHIFT HAPPENS, highlighting the evolution of the event and the team's ability to adapt to unforeseen challenges, including a last-minute change of venue. The author emphasizes the importance of acknowledging and responding to change, using the situation to ultimately enhance the conference's impact by hosting it in a historic building.

New Zealand

TVNZ sponsors AIMA conference keynote

Brand: TVNZ

Campaign: AIMA Converge 2026 Keynote Sponsorship

Source: https://stoppress.co.nz/news/tvnz-sponsors-aima-conference-keynote/

Goal: To support independent media agencies and foster discussion on AI and human judgement.

Claim: Making it easy to back Kiwi

Media: Event sponsorship

Summary: TVNZ has become the premier sponsor for the keynote speaker at the Aotearoa Independent Media Agencies conference, featuring Dr. Mahsa McCauley. The conference, themed 'Indie Edge. Human Advantage', focuses on how AI impacts the indie sector. Dr. McCauley's talk will guide agency owners on the irreplaceable aspects of human judgement amidst technological advancements. TVNZ's involvement showcases their commitment to the independent agency community and local businesses.

AI conference independent agencies Media sponsorship