Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Z Manu World Champs set to make an even bigger splash in 2027

Campaign: Z Manu World Champs

Source: https://stoppress.co.nz/news/z-manu-world-champs-set-to-make-an-even-bigger-splash-in-2027/

Goal: To enhance the event experience and increase participation

Claim: The Manu Champs combines the excitement of a high-stakes professional competition with something generations of New Zealanders already enjoy.

Media: Mai FM, Lumo

Summary: The Z Manu World Champs, focused on the popular manu diving competition, is set to return in 2027 with expanded participation and sponsorship integration. The event features unique activations and returning sponsors that contribute to a collaborative festival atmosphere, aiming to attract even larger crowds and media attention.

Croatia

SHIFT HAPPENS

Brand: PETA

Campaign: SHIFT HAPPENS

Source: https://www.media-marketing.com/kolumna/shift-happens/

Goal: To showcase adaptability and resilience in the face of unexpected changes.

Claim: We cannot stop change, but we can choose how to respond to it.

Summary: The article reflects on the fifth edition of the communication conference SHIFT HAPPENS, highlighting the evolution of the event and the team's ability to adapt to unforeseen challenges, including a last-minute change of venue. The author emphasizes the importance of acknowledging and responding to change, using the situation to ultimately enhance the conference's impact by hosting it in a historic building.

adaptability communication conference Events

Japan

Suica Penguin Pattern Finally to Be Discontinued

Brand: Suica

Campaign: Last Year Campaign for Suica Penguin

Source: https://www.advertimes.com/20260826/article555233/

Goal: Celebrate the retirement of Suica Penguin

Claim: Experience the last year of Suica Penguin

Media: LINE, social media, events

Summary: JR East has announced that the current Suica IC cards featuring the character Suica Penguin will cease to be sold once existing stock runs out, transitioning to plain cards without the character. Ahead of this change, several events and campaigns are being launched from September to November, including a puzzle campaign, story submissions about memories with the penguin, a digital stamp rally, and a fan appreciation event at Ueno Station to celebrate the penguin's legacy.

campaign Events Suica Suica Penguin

Global

Warner Bros. Discovery plans a global ‘Back to Hogwarts’ event ahead of the Harry Potter series release

Brand: Warner Bros. Discovery

Campaign: Back to Hogwarts

Source: https://brand-news.it/brand/tempo-libero/entertainment/warner-bros-discovery-ha-in-programma-un-back-to-hogwarts-globale-in-vista-dellarrivo-della-serie-di-harry-potter/

Goal: To celebrate the 25th anniversary of Harry Potter's release with global events and experiences.

Media: YouTube, TikTok, cinema

Summary: Warner Bros. Discovery has announced a global event program and exclusive content in Europe, North America, Latam, and Apac, featuring special experiences, retail activations, a Harry Potter YouTube and TikTok showcase, and a week-long global re-release of Harry Potter and the Sorcerer's Stone with exclusive 12 minutes of behind-the-scenes content. Events will take place from August 27 to September 3, including special activities in major cities like London, Paris, and Berlin.

anniversary Events Global Release Harry Potter