Brand Tracker

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Displaying 1 Campaigns tagged with "events"
Global

Warner Bros. Discovery plans a global ‘Back to Hogwarts’ event ahead of the Harry Potter series release

Campaign: Back to Hogwarts

Source: https://brand-news.it/brand/tempo-libero/entertainment/warner-bros-discovery-ha-in-programma-un-back-to-hogwarts-globale-in-vista-dellarrivo-della-serie-di-harry-potter/

Goal: To celebrate the 25th anniversary of Harry Potter's release with global events and experiences.

Media: YouTube, TikTok, cinema

Summary: Warner Bros. Discovery has announced a global event program and exclusive content in Europe, North America, Latam, and Apac, featuring special experiences, retail activations, a Harry Potter YouTube and TikTok showcase, and a week-long global re-release of Harry Potter and the Sorcerer's Stone with exclusive 12 minutes of behind-the-scenes content. Events will take place from August 27 to September 3, including special activities in major cities like London, Paris, and Berlin.

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