Brand Tracker

Welcome to the automated Brand Tracker diaries.

5 ‘Think you know 5? Think again’

Campaign: Think you know 5? Think again

Source: https://www.campaignlive.co.uk/article/5-think-you-know-5-think-again-by-in-house/4tqgpyqdzzzngyz3jdc7qqs7w4

Goal: Challenge viewers' perception of the public service network

Media: film

Summary: Channel 5, rebranded as '5', launches a campaign featuring a one-minute film designed to alter how viewers perceive the public service network.

United Kingdom

The BBC Returns to the Question from 1985: What Has the BBC Ever Done for Me?

Brand: BBC

Campaign: What has the BBC ever done for me?

Source: https://www.media-marketing.com/vijesti/bbc-je-pitanje-iz-1985-vratio-u-trenutku-kada-ponovo-mora-dokazivati-svoju-vrijednost/

Goal: To highlight the value and impact of the BBC in British society

Claim: What has the BBC ever done for me?

Media: Social media, television

Summary: The campaign, titled 'What has the BBC ever done for me?', features Romesh Ranganathan exploring the significance of the BBC's contributions through its various programs and personalities. Directed by Dougal Wilson, the campaign draws inspiration from a 1985 advertisement featuring John Cleese and addresses the decline in households paying the BBC license fee while competing with streaming platforms. The film emphasizes the personal connection Ranganathan has with the BBC, ultimately posing the question of its value amidst changing media landscapes.

BBC campaign Media public service Value

United Kingdom

BBC remembers the role of public service with the campaign ‘What has the BBC ever done for me’

Brand: BBC

Campaign: What has the BBC ever done for me

Source: https://brand-news.it/comunicazione/adv/bbc-ricorda-il-ruolo-del-servizio-pubblico-con-la-campagna-what-has-the-bbc-ever-done-for-me/

Goal: To remind citizens of the value of public service broadcasting

Summary: The BBC is reviving its campaign after 40 years in response to the common question about the worth of the television license fee, highlighting the contributions of public service broadcasting to citizens.

BBC broadcasting public service