Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Bonfire and Ardmore Team Up on Irish-Language Campaign for Beacon CARE Fertility

Campaign: Irish-Language Campaign

Source: https://www.adworld.ie/2026/09/25/bonfire-and-ardmore-team-up-on-irish-language-campaign-for-beacon-care-fertility/

Goal: To support families' fertility journeys using the Irish language

Claim: Combining advanced science with truly personalized care

Media: TV and out-of-home

Summary: Bonfire and Ardmore have launched a new Irish language campaign for Beacon CARE Fertility, focusing on Irish baby names and the families supported by the clinic. The campaign uses Irish throughout and includes a TV ad featuring a rendition of a traditional Irish song. The decision to use the Irish language was influenced by audience data revealing a strong concentration of Irish speakers around Beacon CARE Fertility’s Dublin clinic, allowing for a deeper emotional connection with the local community.

Ireland

Karen Preston Set to Leave Mediahuis Ireland in October

Brand: Mediahuis

Campaign: An Post Proud Sponsors of Seachtain Podcast

Source: https://www.adworld.ie/2026/07/29/karen-preston-set-to-leave-mediahuis-ireland-in-october/

Goal: To promote the Irish language and cultural events

Claim: An Post Proud Sponsors of Seachtain Podcast

Media: Podcast

Summary: Karen Preston is set to leave her role as chief commercial officer of Mediahuis Ireland, where she contributed significantly to the company's digital transformation and commercial strategy. Mediahuis recently achieved recognition at the Media Awards, securing Gold for Media Brand of the Year and Best Use of Irish Language, among other accolades.

advertising digital transformation Irish Language Media