Campaign Diaries
Heineken 0.0 Gives Old Tickets New Life at the US Open
Goal: Engage fans by allowing them to revisit memories of Serena Williams' matches and build a community around shared experiences.
Claim: Fans Have More Friends
Media: heineken.com
Summary: Heineken 0.0 has launched the Second Serve Tickets campaign, inviting fans of Serena Williams to submit old tickets from her matches for a chance to return to the US Open. The campaign, created by LePub New York, encourages sharing personal stories tied to those tickets and aims to foster community among fans. Selected individuals will be invited to an exclusive Heineken lounge at the 2026 US Open. Additionally, limited-edition Heineken 0.0 cans inspired by Williams' winning tickets will be available during the tournament.
Campaign Diaries
No Brand Diaries found.
FIFA World Cup Delivers Strong Viewership Figures to RTÉ
Source: https://www.adworld.ie/2026/07/16/fifa-world-cup-delivers-strong-viewership-figures-to-rte/
Goal: To engage Irish audiences with major sporting events
Claim: Bringing the best of national and global sport to a mass Irish audience
Media: RTÉ2, RTÉ Player
Summary: The FIFA World Cup 2026 has delivered impressive viewership figures for RTÉ, surpassing 21 million streams on RTÉ Player, which highlights the strong engagement of Irish audiences with live sports. The tournament's semi-finals reached nearly 2 million viewers, showing significant growth compared to previous events. RTÉ's coverage, supported by Heineken 0.0, emphasizes the importance of free-to-air television for sports.
Campaign Diaries
No Brand Diaries found.
