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Ireland
FIFA World Cup Delivers Strong Viewership Figures to RTÉ
Source: https://www.adworld.ie/2026/07/16/fifa-world-cup-delivers-strong-viewership-figures-to-rte/
Goal: To engage Irish audiences with major sporting events
Claim: Bringing the best of national and global sport to a mass Irish audience
Media: RTÉ2, RTÉ Player
Summary: The FIFA World Cup 2026 has delivered impressive viewership figures for RTÉ, surpassing 21 million streams on RTÉ Player, which highlights the strong engagement of Irish audiences with live sports. The tournament's semi-finals reached nearly 2 million viewers, showing significant growth compared to previous events. RTÉ's coverage, supported by Heineken 0.0, emphasizes the importance of free-to-air television for sports.
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